BC 251 - Video Production 2012Your YouTube marketing campaigns need to be treated with a lot of caution if you want them to be successful. It is important to make sure a lot of effort is put in towards their creation so that they can deliver the desired effects on the target market as well as other viewers. Some of the most effective ways that can be applied to improve the marketing strategies include:

Create high quality videos

While this may seem like an obvious step, upload substandard videos on YouTube thus end very many people up becoming unsuccessful. You don’t have to be a professional video producer to evaluate a good video from a bad one. In the production process, all the shots taken should be stable and clear while lighting should be manipulated in the right way to come up with a top-notch video. A great video should be fun, interesting and compelling to watch giving viewers all the relevant information, they need in a clear and precise manner. If you are not able to come up with such a video, it is better to invest in professional help to be on the safe side.

Make the videos easy to find

Once you are done creating the incredible video, the next step is to make sure that the rest of the world can access it easily. Think about the keywords that will make your video popularity and use of them so that it can be found easily. This way, when you start getting some YouTube views, embeds and ratings the video can make it on universal search engines like Google making it easier for people to understand it. Always remember to use the word “video” after the most important keyword as most people usually use this word when looking for videos.

Share the video with all your friends

One of the most effective ways to improve your YouTube marketing is through word of mouth. Telling all your friends about your latest video and requesting them to tell their friends can help the video become viral which is very good for business. It is also advisable to share the video on popular social media sites like Facebook, Twitter and Google Plus. You can even place the videos on popular blogs in a bid to garner more viewers. It is also advisable to put up the video as a reply of other related videos on YouTube. You can also require people to subscribe to your videos so that they can always be in the loop.

Use YouTube insights

You can take advantage of YouTube insights such as Facebook Insights and Google Analytics that normally provide users with important feedback on the performance of your marketing efforts. Study the videos that you have already uploaded and have gained the most comments and views to see if there is a pattern arising. If you discover that there is a pattern, try and focus more on it as this shows that this is what your viewers are for.

In essence, what you really need to do to improve your YouTube marketing is to create top-notch videos that are interesting and share them widely.

YouTube is helping criminals to Steal from Use...Many people who use YouTube don’t really understand what the platform or website is all about.  They just want to post their videos so their friends and families can watch them.  If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make.  Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time.  Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is.  The following are three common YouTube mistakes.

Using Others Keywords and Tags

You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query.  These other companies will notice that you’ve just done that and will not have any respect for you or your company.  They could even make comments about what you’ve done and you could lose credibility.  While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim.  Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.

Don’t Copy Another’s Style

When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style.  Video plagiarism is still plagiarism and you will be found out.  This is a huge issue because people work hard to create their own style and niche of YouTube.  Instead, find your own voice and style when you’re making your videos.  Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.

Don’t Post Videos Just for Views

You may be thinking, wait a minute that’s the point of YouTube right?  To get views?  Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell.  Instead, you want to put out videos that you care and are passionate about and that really mean something you.  If you make videos that you find interesting then you’re viewers will also find them interesting.  They can feel your passion for what you’re doing and will want to come back to see more of your work.  Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.

YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post.  Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style.  Also, don’t put up videos that you don’t like or feel passionate about in order to get more views.  Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.

Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.