Marketing on Twitter is now being widely practiced by most of the popular companies in the world. As this online platform gives wider exposure, a little misuse of its provisions can cause serious setbacks to the business.

In case, you are thinking of entering Twitter, you should follow the below mentioned doesn’t have fruitful Twitter marketing experience.

What not to do when marketing your business on Twitter

1. Be casual

Your company’s Twitter account should have a professional look. Open the account in your name or in your company’s name. Your tweets should always have information related to your company. It does not mean that you should always post promotional tweets, but tweeting about matters, which are unrelated to your business, will divert the attention. People should feel that reading your tweets would give them knowledge about your company. Hence, keep your tweets informative and the tone professional.

2. Create multiple accounts of the same genre

Creating accounts for each of your products will confuse people. Moreover, you will have to put extra efforts to manage each account. Rather, you should focus on having a single account for all your products.

In case, you sell different kinds of products then having separate Twitter accounts is fine. Similarly, you can have an account, which would handle the customer service.

Ensure that all of your accounts are working fine and not compromising your online reputation.

3. Ignore people

Whenever someone retweets your tweets, sends a message, or replies to you, it becomes important for you to respond to the person. Responding will be evidence that your company’s tweet account is managed by a person and not by a bot. Your response will be an encouragement for the people to retweet your company tweets.

4. Follow everyone

Do not just follow everyone as a rule. Use your discretion. You will be able to get maximum advantage from Twitter by following those who matter to your business. There is no point in following spammers or those who have no interest or concern with what your brand is all about.

When you seek out people to follow, keep your interests and goal in mind. If someone initiates a connection, do not restrict to just follow them. Say hello or thanks to them so that your personal interest in engaging them is quite clear.

5. Use poor English

Remember, tweets from your company account are responsible for building your online reputation. Usage of poor language will create a negative image about your company. When you are trying to build a substantial relationship with your customers, you have to sound sincere. Grammatical and spelling errors in your tweets will erode your credibility.

Hence, do not write your tweets in upper case. It is a very effective tip about what not to do when marketing your business on Twitter. Follow the rules of English writing, spelling, and grammar.

Lastly, always proofread the tweets before making them live.
Spamming your followers

Too much self-promotion in your tweets will generate negative response. In fact, you will lose followers if you paste links leading to your website very frequently. Though you can buy Twitter followers, maintaining their number is equally important.

You should also post links to other interesting information that you come across on the internet. Be sure to share your thoughts and ask about the thoughts of your followers. Do not just paste any link. It should always be accompanied by your opinions.

The things that can be done online are evolving. These include searches, reverse searches, search engine optimization (SEO) and online reputation management (ORM). Up to a few years ago, ORM was something that an SEO practitioner would do for specific clients. Nowadays, ORM has its own set of skills, tools and the dedicated professionals. Along the way reputation management software has also evolved to be more all-encompassing, and gives immediate results due to continuous monitoring for ORM purposes.

When ORM started out, it was a one-way street without adequately using social media. When a person or company wanted to maintain a good reputation, he resorted to search engines. The aim of early ORM was to keep bad press and publicity from getting to the first page of searches. The objective was simple but the work was not easy. ORM at the time used the same techniques and strategies which were used by SEO, including back linking and profile creations. Due to the tools and strategies used, the results were not immediate. It took at least two months before there were any appreciable changes on the search engine results pages (SERP).

Today’s reputation management has gotten far more advanced and has also moved away from contemporary SEO strategies. Even as SEO strategies and work flows have changed, reputation management emphasis has also changed. The most important consideration for today’s ORM is immediacy. The other is social media. Reputation management has less to do with searches, and more in line with social media interactions. As an example, an establishment’s reputation is usually given as a comment on social media. A customer could comment on Twitter, Instagram, Facebook, Pinterest, Tumblr, Google+, Yelp, Foursquare, or some other social networking or social media website. It can even be a blog on WordPress, Blogger, LiveJournal, or even on a forum. Customers more often than not would give comments, whether good or bad, on social media.

If a restaurant were using a reputation management software, it would know immediately if a customer was satisfied or not with the food or services. The reputation management team can then give a rebuttal, or a spin on the comment. For positive comments, they can re-blog these, or post them on some other social media, or on their own website. This serves as a testimonial. In the case of negative publicity, they can instigate strategies to bury these comments where they are not visible. Alternatively, they can use the comments to do better next time.

My Twitter and The City Streets of Tokyo

For internet marketing, Twitter has become an important tool in getting customers. This has made it an important niche business on its own. Internet marketers know the importance of having a lot of initial followers on Twitter. Although they would like to have an organically grown follower base, it would be better for the business to have a large number of initial followers. For them, buying Twitter followers is the first option.

The search results are a mix of articles outlining not only the methods used in buying Twitter followers but also the reasons why anyone would want to buy Twitter followers. There are a lot of ads on the internet offering this service. There are also different levels or variations and the number of Twitter followers that can be bought.

Some services offer 24 hour delivery, or a five year guarantee, while still others scale their fees according to the number of followers you want to buy. There is a lot of variations and a wide range in pricing. There is definitely a package which is affordable at any budget.

the internet has become a competitive marketplace and Twitter is one of those tools and venues where the customers congregate. One benefit social networking is that it is the internet user’s choice whether to like a post, or to follow an account. The internet user keeps in touch and updated with the posts and feed on that account he follows. This voluntary nature of following an account makes for a captive audience. It is the internet marketer’s fault if he loses a follower. Although the truth is that an internet user will probably unfollow for any of a number of reasons, and sometimes for no reason at all.

Because there is always the possibility of losing followers, the internet marketer has to make sure that his Twitter account is interesting, and that it continues to create a following. A Twitter account with no activity is bound to lose followers. A wrong post or something antagonistic or controversial will definitely lose followers. Sometimes posting an innocuous song can also lose followers. As mentioned above, even if a Twitter account is supposed to have followers with a certain characteristic, there is still no accounting for taste. You cannot satisfy everyone.

Maintaining a competitive Twitter account is going to be hard work. There has to be a continuous stream of posts, it has to be interesting to the right followers, and then the Twitter account has to make the followers buy. This cannot be done too quickly, it has to be with finesse and a lot of patience. Followers will not click on a link to buy something without any reason. They have to be coaxed into buying. This entails engaging the followers into making a decision. It is interesting that you can have a buy link scheduled at regular intervals just in case a follower would want to buy at an odd time.

There are plenty of websites where people can share other content to other people. YouTube, Facebook, and Twitter all come to mind when it comes to those things. However, another website that does this is SoundCloud but it focuses on a specific niche: audio tracks. If you are a frequent user of social media websites such as Facebook or Twitter, you have no doubt stumbled upon a post that a friend of yours have uploaded a song on SoundCloud or that someone you know has listened to a song on the website. This is what makes SoundCloud extremely useful as it has very deep integration with various social media websites which makes it easy to spread your songs around. However, if you really want to tap into that power, then perhaps you buy SoundCloud plays.

What Will I get if I Buy?

To understand the advantages of buying, it is useful to first understand how a person becomes popular in SoundCloud. The users of SoundCloud are mostly music aficionados that enjoy listening to or creating music. Here you can find tons of covers and original songs made by users such as yourself. When people look for a specific song or cover, they search for the song’s title and user uploads will be displayed. It is displayed in such a way that the more popular songs are on top since there are likely of the better quality; if a lot of people played the song, then it’s probably good. However, this poses a problem for newcomers since they will likely get drowned by those that came in first. Of course it isn’t a problem if you were one of the first people to cover the song, but with the staggering amount of user uploads, it would be difficult to get a head start. That is why it is important for you to buy SoundCloud plays since it does give you that head start to pull away from other people.

Why Should I Buy?

So in the end you will be getting more plays for your songs compared to other people. So what’s so exciting about that? For the ordinary users, not so much; however, a lot of aspiring musicians have begun using the website as a means to promote their songs or to become famous enough to land a recording deal. This is where it becomes really advantageous to buy SoundCloud plays as having an edge among the myriads of aspiring singers is a big deal.

Also, a lot of the YouTube celebrities that do covers of songs and sing their originals are getting paid doing that. So if they can further increase their popularity to get even more people to view their YouTube channel, then it all becomes worth it.

Moreover, since SoundCloud is deeply integrated with social media websites, people can see if their friends listen to your songs and this in turn will generate interest which will spiral up to even more plays thus increasing your popularity even more.

http://www.flickr.com/photos/thomashawk/420604426/sizes/s/Who doesn’t want more and more people on their followers list on Twitter? The answer to that is, everyone wants more followers not only on Twitter, but also on Instagram, Pinterest, and Facebook, etc. below are 5 dead easy tips on how to buy Twitter followers.

Have a good profile and cover photo for your Twitter profile

There are hundreds of thousands of fake ID’s or spammers on Twitter today. And most of them don’t bother to put a profile picture or cover photo. Therefore, the first step for you is to put a clear photograph of yourself so that you are not mistaken to be a spammer. Most people who have some knowledge of social sites will think that you are a dummy account that is used to buy Twitter followers.

Have your Twitter bio correct and interesting

Whenever someone thinks of following you, he/she will go through your Twitter bio, so keep it real and fill everything. Fill it correct and interesting. Because, people will think before following you that if your tweets are fine to be on their wall.

Don’t tweet excessively

This is one of the key elements to keep in mind. Do not tweet very much. Even celebrities who tweet too much are most likely unfollowed from Twitter.

Take a different approach

If you have some money to spend, you can consult a web site specializing in selling Twitter followers and buy Twitter followers. However, keep in mind not to buy followers that are just dummy accounts. There are also websites that sell active Twitter followers. These followers don’t come very cheap but also don’t come very expensive. It is wise to first buy a handful amount because then you will get more followers automatically through them.

Spread your Twitter account URL at some places

Spread your Twitter URL around the place. You can also use other social networking sites such as Facebook fan page and personal account. Many other places such as your website and other things can also bear your Twitter URL.

In addition, some other approaches such as you should be good on Twitter, do not make tweets like the one made by Justine Sacco that made headlines worldwide. People do not want to have their walls to accept some bad or non-meaningful tweets. So, keep in mind to stay clean, don’t be too active on Twitter and put real and interesting Twitter bio and yes, don’t embarrass or post negative tweets about anyone.

BC 251 - Video Production 2012Your YouTube marketing campaigns need to be treated with a lot of caution if you want them to be successful. It is important to make sure a lot of effort is put in towards their creation so that they can deliver the desired effects on the target market as well as other viewers. Some of the most effective ways that can be applied to improve the marketing strategies include:

Create high quality videos

While this may seem like an obvious step, upload substandard videos on YouTube thus end very many people up becoming unsuccessful. You don’t have to be a professional video producer to evaluate a good video from a bad one. In the production process, all the shots taken should be stable and clear while lighting should be manipulated in the right way to come up with a top-notch video. A great video should be fun, interesting and compelling to watch giving viewers all the relevant information, they need in a clear and precise manner. If you are not able to come up with such a video, it is better to invest in professional help to be on the safe side.

Make the videos easy to find

Once you are done creating the incredible video, the next step is to make sure that the rest of the world can access it easily. Think about the keywords that will make your video popularity and use of them so that it can be found easily. This way, when you start getting some YouTube views, embeds and ratings the video can make it on universal search engines like Google making it easier for people to understand it. Always remember to use the word “video” after the most important keyword as most people usually use this word when looking for videos.

Share the video with all your friends

One of the most effective ways to improve your YouTube marketing is through word of mouth. Telling all your friends about your latest video and requesting them to tell their friends can help the video become viral which is very good for business. It is also advisable to share the video on popular social media sites like Facebook, Twitter and Google Plus. You can even place the videos on popular blogs in a bid to garner more viewers. It is also advisable to put up the video as a reply of other related videos on YouTube. You can also require people to subscribe to your videos so that they can always be in the loop.

Use YouTube insights

You can take advantage of YouTube insights such as Facebook Insights and Google Analytics that normally provide users with important feedback on the performance of your marketing efforts. Study the videos that you have already uploaded and have gained the most comments and views to see if there is a pattern arising. If you discover that there is a pattern, try and focus more on it as this shows that this is what your viewers are for.

In essence, what you really need to do to improve your YouTube marketing is to create top-notch videos that are interesting and share them widely.

If you’re ever having a bad day, one of the best things you can do for yourself is participate in a little “schadenfreude,” a German word meaning to get satisfaction or pleasure from the misfortune of others. Take this YouTube video, for example, where a woman is texting as she walks in the mall. Her lack of attention at what’s in front of her results in her falling into the mall fountain. If you’re really having a bad day, you should watch the remix, which pokes fun at her explanation and anger over being laughed at.

While funny YouTube videos are always a nice way to spruce up your day, in all seriousness, the mall fountain video does encourage some discussion on how prevalent our cell phone usage is these days and how we’re increasingly using them more as we shop. In one study where global consumers were asked questions about their mobile communications habits, 82 percent said they embraced connected digital services. The next time you go to a store, take a look around to see how many people are on their phones.

Shopping and mobile usage go hand-in-hand, and shoppers are using their phones for a wide variety of things: to take pictures of things they bought to put on Pinterest, air complaints on a company’s Facebook page, or look around to see whether or not they can get a particular item cheaper somewhere else. It really has become an age where the consumer has all of the power. Therefore, with that in mind, the question must be asked of how a supply chain can thrive in such an environment. Here are several things that come to mind.

A good warehouse is the key to customer satisfaction: If your warehouse is out of sorts, you’ll lose money and customers too. Your warehouse is the backbone of your supply chain and will determine inventory and order fulfillment, so treat it as such and ensure that good practices are being followed. For example, if you’re noticing more inefficiency in labor than usual, why not consider using a labor management system?  This will allow you to put the right amount of people on when they’re needed and avoid overstaffing or understaffing.

Your call center is the voice behind your business:There is nothing more frustrating than calling a call center about an issue and knowing right off the bat that the person on the other end of the line really doesn’t care about your situation at all. Prevent angry customers with proper training and an established protocol to ensure customer success. A growing number of people are taking their cases to Twitter or Facebook as well, so this is an area where good customer service can be achieved too. If customers leave comments, make sure to have someone ready to answer them in a timely matter.

Visibility is pertinent in online retail:Most brick and mortar stores have online storefronts as more customers become comfortable with e-commerce. When a customer hits checkout and submit, they expect to be aware of the order’s status throughout the process until the item reaches their door. If you aren’t able to provide tracking information and status updates, they probably won’t shop with you again.

Although mobile phones and digital communications are changing the way retail is defined, that’s not necessarily a bad thing. By adapting, you can embrace this new type of consumer and enjoy new avenues for revenue.

Featured images:

Ashely is always on her phone like everyone else in the world. To see more, check out her Twitter @ashelymarie1985.

Over two thirds of businesses are maintaining or increasing their spending on internet marketing services in 2013, according to the recent AT&T Small Business Technology Poll. Given the high Return on Investment (ROI) that spending on digital services produces these statistics are perhaps not surprising. However given the wide range of internet marketing services available selecting the right ones for your business can be a challenge. In this guide you will learn about some of the major internet marketing services that are available and how they can help grow your business.

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Social Media Marketing

Social media marketing has become a key part of all successful businesses digital marketing strategy. A 2011 study conducted by ComScore Networks and TMP Directional Marketing confirmed the importance of social media for business, with 69% of respondents stating that they are more likely to use a particular business if it has a presence on at least one social media site. From Facebook Fanpages, to Twitter, to Google Plus, there are many different places for you to promote your brand and engage with your customer base. Not only is social media marketing a great way to introduce your business to new clients it is also a great way to develop your relationship with existing ones. By being able to interact with customers that are already familiar with and used your business you will be able to increase the lifetime value of those customers.

Email Marketing

Email marketing has arguably the highest ROI of any form of marketing, digital or otherwise. According to Marketing Sherpa’s email benchmark report the average ROI on email marketing was $40 for every $1 spent in 2012. In addition 67% of companies said that they intended to increase their spending on email marketing over the coming year. Email marketing is so effective because it does not require the customer to revisit your site. Instead you are reaching out to your customer on a weekly or monthly basis through their inbox. Using email marketing allows you to develop a relationship with your customer while at the same time educating them about your product or service. If you have a special offer that you would like to run promoting it to your core customers is as easy as sending out an email.

Search Engine Optimization (SEO)

Where the webpages of your site rank in the search engines can make a critical difference to your online presence and the number of visitors you attract. According to research released by Compete.com the first ranked site in Google attracts approximately 53% of all the clicks, and the top 3 search results attract 77% of all clicks. If you are featured outside of the first page you can expect to receive less than 1% of all clicks for that search term. This demonstrates why it is crucial to have SEO as part of your digital marketing strategy. An internet marketing services company can make sure that your content is correctly categorized by search engines such as Google and Yahoo and that maintains a sustained and well ranked position above your competition.

Featured images:
  •  License: Image author owned
  •  License: Creative Commons image source

Johan Hedin is the Managing Director of Marketing Ignite, the Company offering Internet Marketing Services in Thailand.

FacebookIf you already have a Facebook business page but you’re not getting the attention or the fans that you want, you may need to redesign it.  The person who created the page may not have known how to set it up or perhaps you are just rebranding and you want to make some upgrades.  Whatever the reason, there are some things you can do to make your Facebook business page a success.  The following are just a few ways that you can redesign your Facebook page.

Setting the Category

One of the biggest mistakes that businesses make is not setting the proper category and sub category for the business type.  If you do not want to start from scratch, you can always make this change directly from your business page.  Just click on edit page and then select the basic information link which will allow you to change your business’ category and the sub category.  Make sure you use the one that is the closest to what your company offers.  If you choose the wrong category, when people search they won’t be able to find you and your SEO efforts may not be realized.

Changing Your Wall Preferences

The default wall preference for business pages is everyone which means that anyone can make a post on your wall whether it is positive or negative.  You may not want to allow this on your page so it is best to set this preference to only allow posts from your administrators.  To do this, you want to go to manage permissions and choose the posts by page only.  This means that you have control over what is posted and nobody can either troll your page and your competitors cannot spam your page.  If you don’t care who posts on your page then you can certainly leave it as everyone can post.

Managing Your Content

You do want your fans to be able to comment on your posts but you may not want them to have free reign.  For instance, you may not want profanity on your business page and this is highly acceptable.  Not everyone who is commenting may appreciate this type of profanity and unless you are buying your likes, you don’t want to lose any fans.  In order to set your profanity blocks, you just go to edit page and manage permissions.  There is a tab that offers you no blocks, medium blocks which only block the really bad words and strong blocks that block any type of profanity at all.

It is not difficult to redesign your Facebook page and you don’t even have to start from scratch to do it.  By simply making a few changes, you can have a completely new business page that your fans will enjoy more.  Make sure that you are in the right category and manage who can and cannot post on your page and finally, manage your content by only allowing the level of profanity that you want your fans to use.

Renee Smith has been writing for five years and is well versed in social media and how to use it to promote businesses.