My Twitter and The City Streets of Tokyo

For internet marketing, Twitter has become an important tool in getting customers. This has made it an important niche business on its own. Internet marketers know the importance of having a lot of initial followers on Twitter. Although they would like to have an organically grown follower base, it would be better for the business to have a large number of initial followers. For them, buying Twitter followers is the first option.

The search results are a mix of articles outlining not only the methods used in buying Twitter followers but also the reasons why anyone would want to buy Twitter followers. There are a lot of ads on the internet offering this service. There are also different levels or variations and the number of Twitter followers that can be bought.

Some services offer 24 hour delivery, or a five year guarantee, while still others scale their fees according to the number of followers you want to buy. There is a lot of variations and a wide range in pricing. There is definitely a package which is affordable at any budget.

the internet has become a competitive marketplace and Twitter is one of those tools and venues where the customers congregate. One benefit social networking is that it is the internet user’s choice whether to like a post, or to follow an account. The internet user keeps in touch and updated with the posts and feed on that account he follows. This voluntary nature of following an account makes for a captive audience. It is the internet marketer’s fault if he loses a follower. Although the truth is that an internet user will probably unfollow for any of a number of reasons, and sometimes for no reason at all.

Because there is always the possibility of losing followers, the internet marketer has to make sure that his Twitter account is interesting, and that it continues to create a following. A Twitter account with no activity is bound to lose followers. A wrong post or something antagonistic or controversial will definitely lose followers. Sometimes posting an innocuous song can also lose followers. As mentioned above, even if a Twitter account is supposed to have followers with a certain characteristic, there is still no accounting for taste. You cannot satisfy everyone.

Maintaining a competitive Twitter account is going to be hard work. There has to be a continuous stream of posts, it has to be interesting to the right followers, and then the Twitter account has to make the followers buy. This cannot be done too quickly, it has to be with finesse and a lot of patience. Followers will not click on a link to buy something without any reason. They have to be coaxed into buying. This entails engaging the followers into making a decision. It is interesting that you can have a buy link scheduled at regular intervals just in case a follower would want to buy at an odd time.

English: Mike Hanbery is a professional speake...At the conclusion of the day, all your effort will end up being wasted when you’re not able to fulfill the most basic principle in business: were you able to nurture or create a relationship with potential clients before you’re telling them your pitch?

Today’s marketplace is incredibly competitive because building your own business is fast becoming a trend in all cultures. You can view it negatively or you can try to find an opportunity in it. In today’s business landscape, many businesses lose focus on what’s really important especially with small home based businesses. Most people are more than contended with their strategy of bombarding their prospects with emails, endless sales pitches and advertisements. You can do the same to try to beat them in their own game. However, you have to recognize that people are quickly becoming tired of this approach.

What is becoming clear is that the despise consumers are exhibiting in offline marketing is also at the same level in the online marketplace.

How many times have you walked into a store and its staff approached you in a matter of seconds. While at your side, the staff spews out upsells that seems to endless. This continues even when you’re done asking questions. At this point, instead of being helpful the staff crosses over on becoming pushy and even annoying. If this goes forward, the store will end up with reviews of poor service that will discourage future customers from coming.

On the internet, things would get a lot worse if the same strategy is used. It’s because word spreads much quicker online than offline. Online users could easily search for feedbacks before they make a purchase. In that case, why does so many internet marketers these days employ the same pushy tactics?

When all is said and done, people want to feel important and respected. It’s what each one of us is expecting when we interact with someone. For online marketers, it means that you should be very careful on how you will try to grab your customers’ attention. Taking on an aggressive strategy makes most people feel berated, which does nothing but to drive them away.

You have to keep this in mind more than ever because of the proliferation of social media. Bad service spreads quicker than good ones. Countless companies have folded because their terrible business practices became viral in an instant through social media. You won’t have to spend more than a few minutes trying to look for examples.

Before you engage people on the internet, it’s important for you not to rush things. Never lose focus of building relationship because it’s the same direction the internet is taking. Look up the changes Google implemented in their search engine’s algorithm recently.  Review the practices of businesses that are able to make a profit in social media. You’ll see that they are holding the same secret formula; and that is tailor all their services around relationship building.

No one can deny the fact that social media has gained a lot of popularity and importance in recent years. Social media has been able to create highly interactive platforms using which individuals and communities are able to create, share and discuss about various topics. The first social media site was creates in 1994, but it has only gained popularity in the last few years ever since certain new social media sites came into existence. To gain more information regarding Social Media, click on this link, http://en.wikipedia.org/wiki/Social_media.

Image representing Social Media Networks as de...

Social Media Marketing

As social media gained popularity, the use of social media networks as a marketing tool became possible. Social media networks attract millions of users to their site and therefore became a pool of potential customers for businesses. This brought about the emergence of social media marketing, which uses social media networks as a marketing platform. Social media marketing is all about social sharing of content, images, videos and other media for marketing. SMM is one of the latest online marketing types used by most businesses around the world to increase their brand image. You can find more information regarding social media marketing here, http://en.wikipedia.org/wiki/Social_media_marketing.

Social Media for Marketing Goals

Some of the popular goals of using social media for marketing are

  • Website traffic
  • Brand awareness
  • Communicating and interacting with key audiences
  • Conversions
  • Create brand identity
  • Create positive brand association

Tips for using social media site for marketing

Tip #1 Planning

It is important to have a good marketing plan while using social media for marketing. Social media users are very sensitive and any wrong move can seriously damage the brand reputation. Therefore, careful planning of the social media marketing has to be done.

Tip #2 Content

Content is very important in any social media marketing. Ensure that you provide valuable information to the social media users. Create content that is attractive, appealing and informative.

Tip #3 Consistencies in brand image

Social media marketing will involve marketing in various social media networks. It is therefore important to ensure that consistency is maintained while projecting the brand image. The content and language used in the social media networks will have to vary, but ensure that the core identity of the business remains the same throughout.

Tip #4 Blogging

Blogging has profound influence in any type of social media marketing. Blogs that contain valuable content related to your services or products will greatly help in your social media marketing campaign. If your company has a blog, it can be utilized as a social media marketing blog wherein you can display the recent social media efforts you have taken along with information regarding contests and events

Tip #5 Links

Though importance has to be given to providing unique and useful content to the social media users, linking outside articles that provide good information is also a good option. When you link outside sources, it can help build trust and reliability among social media users.

Tip #6 Keep track of your competitors

It is important to keep track of what your competitors are doing. By analyzing your competitors, you will be able to identify valuable data regarding keyword research and strategies used by the competitors in social media networks.

Matthew Anton is a freelance marketing consultant who has successfully used social media as a powerful marketing tool.

You may have heard about the relatively new phenomenon of mobile text message marketing. In fact, if you have not heard of it, then it’s high time that you do! Mobile devices are the wave of the future when it comes to marketing your brand online. Mobile text message marketing has many advantages and benefits when it comes to getting your message out to your existing customer base, and even when it comes to spreading your Brands to people that have never heard of you before.

Text Message Marketing

In this day and age, if you are serious about your marketing efforts, then you will allocate at least a portion of your marketing budget to mobile text marketing.

So how does mobile marketing actually work?

– The Logistics Of Mobile Text Message Marketing
First, clients opt in to a text message marketing system by texting a certain keyword to your business’ individualized code or the technical term is short code. After that, clients will receive the mobile marketing messages that your business sends out to them, until such time as they choose to unsubscribe.

– What Kinds Of Messages Can You Get Out To Your Customer Base Through Mobile Text Marketing?
Really, any kind of message can be sent out via mobile text message. Popular messages that businesses choose to send out include news that customers would be interested in or need to know, and deals and bargains that they can get. Also, any website content that a business owner wants to drive traffic to can be sent out via a mobile message.

– The Benefits Of Mobile Text Message Marketing
There are two distinct benefits to mobile marketing, and that is the amount of people that your business will reach and how excited those people will be to receive your message. Even when people ignore the majority of their emails, they religiously check every single text message. In fact, studies have shown time and time again that mobile messages have a far superior open rate the emails. In fact, there is no comparison. When it comes to reach and engagement, mobile marketing really has no equal.

– What Kind Of Experience Do You Want To Give To Your Customers?
One thing to keep in mind when creating your mobile marketing campaign is that, precisely because of the fact that people are going to be so excited to receive a text message, you want to make sure that every single message that you do send out is carefully chosen as a piece of information that your customer base will be thrilled to get from you. The last thing you want to have is a customer base for people that become annoyed with you for pestering them with useless text messages!

When done correctly, there is really no substitute for a strong mobile text marketing campaign. Although it does have certain limitations, such as only being able to deliver short messages, when it comes to reach and the enthusiasm of the recipients of the message – mobile text marketing has no equal.

It’s high time that you gave mobile marketing a try to see what it can do for your business.

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Ghaida Eliza is a expert in social media marketing and mobile marketing. She has been working in the industry for more than 5 years and love to share her experience in her writings. She is currently working as a freelance author for Trumpia.

YouTube is helping criminals to Steal from Use...Many people who use YouTube don’t really understand what the platform or website is all about.  They just want to post their videos so their friends and families can watch them.  If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make.  Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time.  Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is.  The following are three common YouTube mistakes.

Using Others Keywords and Tags

You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query.  These other companies will notice that you’ve just done that and will not have any respect for you or your company.  They could even make comments about what you’ve done and you could lose credibility.  While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim.  Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.

Don’t Copy Another’s Style

When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style.  Video plagiarism is still plagiarism and you will be found out.  This is a huge issue because people work hard to create their own style and niche of YouTube.  Instead, find your own voice and style when you’re making your videos.  Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.

Don’t Post Videos Just for Views

You may be thinking, wait a minute that’s the point of YouTube right?  To get views?  Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell.  Instead, you want to put out videos that you care and are passionate about and that really mean something you.  If you make videos that you find interesting then you’re viewers will also find them interesting.  They can feel your passion for what you’re doing and will want to come back to see more of your work.  Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.

YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post.  Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style.  Also, don’t put up videos that you don’t like or feel passionate about in order to get more views.  Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.

Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.

Facebook is everywhere. Love it, loathe it or just ignore it, it’s a part of modern life that we cannot escape. We are all connected, and its users accept the fact that through it they’re bombarded with information from all walks of life.

Of course, with that comes one of the greatest sources of advertising for the movie industry that there has ever been. You have over 700 million users, all going to one online space with the sole purpose of taking in information. When it comes to the possible number of people your advertising can touch, social media is everything you could dream of.

When it comes to marketing your movie, Facebook has one major benefit over more traditional methods; targeted advertising. With users putting up lists of all their ‘Likes’ by medium and genre, and constantly updating their statuses with their opinions of every topic under the sun, advertisers are being handed all the information they need.

How do I use this information to market?

This information allows you to use both Precise and Broad category targeting to ensure that the promotions you work on are as effective as possible. You can ensure that you are hitting the audience you want.

Whereas in traditional media you have to ensure your ads are seen by as many people as possible just so that you can be sure your target audience will be included, now you can go straight for them.

Facebook is not a magic genie that transforms marketing. Since you aren’t using traditional “Intrusion” methods, there’s no way you can guarantee that people will engage with the ad. Advertising on Facebook is periphery, and users have no need to click on them to learn more.

What you need to do to market your movie on Facebook is create a relationship with the audience. Rather than simply thrusting your product in front of them and making them pay attention, you have to build awareness of the product. While people may not pay attention to your ads, if they’re eye catching enough they will be aware of them.

What do I start?

This is when you should use the facilities available on Facebook to build on that awareness. Create a Page or a Group. Once people have the option of joining these with just one click you can draw them in further. Once you get them Sharing and Commenting, awareness of your movie spreads.

The joy of the Internet is one click content. Upload trailers. Post photos and behind the scenes news throughout the production process. Give users a reason to engage with you and continue the discussion. The key to marketing movies via Facebook is to feed the buzz. Once the relationship and awareness is established, it’s the users themselves who will keep it going.

Of course this can be a two edged sword. Just as Facebook users can spread positive buzz about your movies, they can also destroy it. You have no control over what they generate. The Internet is littered with examples of how high profile advertising campaigns have been derailed by the public turning on it.

Advertising on Facebook can potentially be a much more long term project than traditional Intrusion marketing. It requires the building of relationships and engagement with the users, and that engagement carries its own risks. But the benefits are also long-term. That engagement doesn’t simply end. That connection can remain, and can be migrated to the production company or those involved in the making of the movie. This gives a foothold for future marketing.

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Donna loves the cross section of technology and entertainment. She is a social marketing manager at Edictive in Sydney Australia.

Over two thirds of businesses are maintaining or increasing their spending on internet marketing services in 2013, according to the recent AT&T Small Business Technology Poll. Given the high Return on Investment (ROI) that spending on digital services produces these statistics are perhaps not surprising. However given the wide range of internet marketing services available selecting the right ones for your business can be a challenge. In this guide you will learn about some of the major internet marketing services that are available and how they can help grow your business.

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Social Media Marketing

Social media marketing has become a key part of all successful businesses digital marketing strategy. A 2011 study conducted by ComScore Networks and TMP Directional Marketing confirmed the importance of social media for business, with 69% of respondents stating that they are more likely to use a particular business if it has a presence on at least one social media site. From Facebook Fanpages, to Twitter, to Google Plus, there are many different places for you to promote your brand and engage with your customer base. Not only is social media marketing a great way to introduce your business to new clients it is also a great way to develop your relationship with existing ones. By being able to interact with customers that are already familiar with and used your business you will be able to increase the lifetime value of those customers.

Email Marketing

Email marketing has arguably the highest ROI of any form of marketing, digital or otherwise. According to Marketing Sherpa’s email benchmark report the average ROI on email marketing was $40 for every $1 spent in 2012. In addition 67% of companies said that they intended to increase their spending on email marketing over the coming year. Email marketing is so effective because it does not require the customer to revisit your site. Instead you are reaching out to your customer on a weekly or monthly basis through their inbox. Using email marketing allows you to develop a relationship with your customer while at the same time educating them about your product or service. If you have a special offer that you would like to run promoting it to your core customers is as easy as sending out an email.

Search Engine Optimization (SEO)

Where the webpages of your site rank in the search engines can make a critical difference to your online presence and the number of visitors you attract. According to research released by Compete.com the first ranked site in Google attracts approximately 53% of all the clicks, and the top 3 search results attract 77% of all clicks. If you are featured outside of the first page you can expect to receive less than 1% of all clicks for that search term. This demonstrates why it is crucial to have SEO as part of your digital marketing strategy. An internet marketing services company can make sure that your content is correctly categorized by search engines such as Google and Yahoo and that maintains a sustained and well ranked position above your competition.

Featured images:
  •  License: Image author owned
  •  License: Creative Commons image source

Johan Hedin is the Managing Director of Marketing Ignite, the Company offering Internet Marketing Services in Thailand.