My Twitter and The City Streets of Tokyo

For internet marketing, Twitter has become an important tool in getting customers. This has made it an important niche business on its own. Internet marketers know the importance of having a lot of initial followers on Twitter. Although they would like to have an organically grown follower base, it would be better for the business to have a large number of initial followers. For them, buying Twitter followers is the first option.

The search results are a mix of articles outlining not only the methods used in buying Twitter followers but also the reasons why anyone would want to buy Twitter followers. There are a lot of ads on the internet offering this service. There are also different levels or variations and the number of Twitter followers that can be bought.

Some services offer 24 hour delivery, or a five year guarantee, while still others scale their fees according to the number of followers you want to buy. There is a lot of variations and a wide range in pricing. There is definitely a package which is affordable at any budget.

the internet has become a competitive marketplace and Twitter is one of those tools and venues where the customers congregate. One benefit social networking is that it is the internet user’s choice whether to like a post, or to follow an account. The internet user keeps in touch and updated with the posts and feed on that account he follows. This voluntary nature of following an account makes for a captive audience. It is the internet marketer’s fault if he loses a follower. Although the truth is that an internet user will probably unfollow for any of a number of reasons, and sometimes for no reason at all.

Because there is always the possibility of losing followers, the internet marketer has to make sure that his Twitter account is interesting, and that it continues to create a following. A Twitter account with no activity is bound to lose followers. A wrong post or something antagonistic or controversial will definitely lose followers. Sometimes posting an innocuous song can also lose followers. As mentioned above, even if a Twitter account is supposed to have followers with a certain characteristic, there is still no accounting for taste. You cannot satisfy everyone.

Maintaining a competitive Twitter account is going to be hard work. There has to be a continuous stream of posts, it has to be interesting to the right followers, and then the Twitter account has to make the followers buy. This cannot be done too quickly, it has to be with finesse and a lot of patience. Followers will not click on a link to buy something without any reason. They have to be coaxed into buying. This entails engaging the followers into making a decision. It is interesting that you can have a buy link scheduled at regular intervals just in case a follower would want to buy at an odd time.

English: Mike Hanbery is a professional speake...At the conclusion of the day, all your effort will end up being wasted when you’re not able to fulfill the most basic principle in business: were you able to nurture or create a relationship with potential clients before you’re telling them your pitch?

Today’s marketplace is incredibly competitive because building your own business is fast becoming a trend in all cultures. You can view it negatively or you can try to find an opportunity in it. In today’s business landscape, many businesses lose focus on what’s really important especially with small home based businesses. Most people are more than contended with their strategy of bombarding their prospects with emails, endless sales pitches and advertisements. You can do the same to try to beat them in their own game. However, you have to recognize that people are quickly becoming tired of this approach.

What is becoming clear is that the despise consumers are exhibiting in offline marketing is also at the same level in the online marketplace.

How many times have you walked into a store and its staff approached you in a matter of seconds. While at your side, the staff spews out upsells that seems to endless. This continues even when you’re done asking questions. At this point, instead of being helpful the staff crosses over on becoming pushy and even annoying. If this goes forward, the store will end up with reviews of poor service that will discourage future customers from coming.

On the internet, things would get a lot worse if the same strategy is used. It’s because word spreads much quicker online than offline. Online users could easily search for feedbacks before they make a purchase. In that case, why does so many internet marketers these days employ the same pushy tactics?

When all is said and done, people want to feel important and respected. It’s what each one of us is expecting when we interact with someone. For online marketers, it means that you should be very careful on how you will try to grab your customers’ attention. Taking on an aggressive strategy makes most people feel berated, which does nothing but to drive them away.

You have to keep this in mind more than ever because of the proliferation of social media. Bad service spreads quicker than good ones. Countless companies have folded because their terrible business practices became viral in an instant through social media. You won’t have to spend more than a few minutes trying to look for examples.

Before you engage people on the internet, it’s important for you not to rush things. Never lose focus of building relationship because it’s the same direction the internet is taking. Look up the changes Google implemented in their search engine’s algorithm recently.  Review the practices of businesses that are able to make a profit in social media. You’ll see that they are holding the same secret formula; and that is tailor all their services around relationship building.

No one can deny the fact that social media has gained a lot of popularity and importance in recent years. Social media has been able to create highly interactive platforms using which individuals and communities are able to create, share and discuss about various topics. The first social media site was creates in 1994, but it has only gained popularity in the last few years ever since certain new social media sites came into existence. To gain more information regarding Social Media, click on this link, http://en.wikipedia.org/wiki/Social_media.

Image representing Social Media Networks as de...

Social Media Marketing

As social media gained popularity, the use of social media networks as a marketing tool became possible. Social media networks attract millions of users to their site and therefore became a pool of potential customers for businesses. This brought about the emergence of social media marketing, which uses social media networks as a marketing platform. Social media marketing is all about social sharing of content, images, videos and other media for marketing. SMM is one of the latest online marketing types used by most businesses around the world to increase their brand image. You can find more information regarding social media marketing here, http://en.wikipedia.org/wiki/Social_media_marketing.

Social Media for Marketing Goals

Some of the popular goals of using social media for marketing are

  • Website traffic
  • Brand awareness
  • Communicating and interacting with key audiences
  • Conversions
  • Create brand identity
  • Create positive brand association

Tips for using social media site for marketing

Tip #1 Planning

It is important to have a good marketing plan while using social media for marketing. Social media users are very sensitive and any wrong move can seriously damage the brand reputation. Therefore, careful planning of the social media marketing has to be done.

Tip #2 Content

Content is very important in any social media marketing. Ensure that you provide valuable information to the social media users. Create content that is attractive, appealing and informative.

Tip #3 Consistencies in brand image

Social media marketing will involve marketing in various social media networks. It is therefore important to ensure that consistency is maintained while projecting the brand image. The content and language used in the social media networks will have to vary, but ensure that the core identity of the business remains the same throughout.

Tip #4 Blogging

Blogging has profound influence in any type of social media marketing. Blogs that contain valuable content related to your services or products will greatly help in your social media marketing campaign. If your company has a blog, it can be utilized as a social media marketing blog wherein you can display the recent social media efforts you have taken along with information regarding contests and events

Tip #5 Links

Though importance has to be given to providing unique and useful content to the social media users, linking outside articles that provide good information is also a good option. When you link outside sources, it can help build trust and reliability among social media users.

Tip #6 Keep track of your competitors

It is important to keep track of what your competitors are doing. By analyzing your competitors, you will be able to identify valuable data regarding keyword research and strategies used by the competitors in social media networks.

Matthew Anton is a freelance marketing consultant who has successfully used social media as a powerful marketing tool.

Facebook is everywhere. Love it, loathe it or just ignore it, it’s a part of modern life that we cannot escape. We are all connected, and its users accept the fact that through it they’re bombarded with information from all walks of life.

Of course, with that comes one of the greatest sources of advertising for the movie industry that there has ever been. You have over 700 million users, all going to one online space with the sole purpose of taking in information. When it comes to the possible number of people your advertising can touch, social media is everything you could dream of.

When it comes to marketing your movie, Facebook has one major benefit over more traditional methods; targeted advertising. With users putting up lists of all their ‘Likes’ by medium and genre, and constantly updating their statuses with their opinions of every topic under the sun, advertisers are being handed all the information they need.

How do I use this information to market?

This information allows you to use both Precise and Broad category targeting to ensure that the promotions you work on are as effective as possible. You can ensure that you are hitting the audience you want.

Whereas in traditional media you have to ensure your ads are seen by as many people as possible just so that you can be sure your target audience will be included, now you can go straight for them.

Facebook is not a magic genie that transforms marketing. Since you aren’t using traditional “Intrusion” methods, there’s no way you can guarantee that people will engage with the ad. Advertising on Facebook is periphery, and users have no need to click on them to learn more.

What you need to do to market your movie on Facebook is create a relationship with the audience. Rather than simply thrusting your product in front of them and making them pay attention, you have to build awareness of the product. While people may not pay attention to your ads, if they’re eye catching enough they will be aware of them.

What do I start?

This is when you should use the facilities available on Facebook to build on that awareness. Create a Page or a Group. Once people have the option of joining these with just one click you can draw them in further. Once you get them Sharing and Commenting, awareness of your movie spreads.

The joy of the Internet is one click content. Upload trailers. Post photos and behind the scenes news throughout the production process. Give users a reason to engage with you and continue the discussion. The key to marketing movies via Facebook is to feed the buzz. Once the relationship and awareness is established, it’s the users themselves who will keep it going.

Of course this can be a two edged sword. Just as Facebook users can spread positive buzz about your movies, they can also destroy it. You have no control over what they generate. The Internet is littered with examples of how high profile advertising campaigns have been derailed by the public turning on it.

Advertising on Facebook can potentially be a much more long term project than traditional Intrusion marketing. It requires the building of relationships and engagement with the users, and that engagement carries its own risks. But the benefits are also long-term. That engagement doesn’t simply end. That connection can remain, and can be migrated to the production company or those involved in the making of the movie. This gives a foothold for future marketing.

Featured images:

Donna loves the cross section of technology and entertainment. She is a social marketing manager at Edictive in Sydney Australia.

FacebookIf you already have a Facebook business page but you’re not getting the attention or the fans that you want, you may need to redesign it.  The person who created the page may not have known how to set it up or perhaps you are just rebranding and you want to make some upgrades.  Whatever the reason, there are some things you can do to make your Facebook business page a success.  The following are just a few ways that you can redesign your Facebook page.

Setting the Category

One of the biggest mistakes that businesses make is not setting the proper category and sub category for the business type.  If you do not want to start from scratch, you can always make this change directly from your business page.  Just click on edit page and then select the basic information link which will allow you to change your business’ category and the sub category.  Make sure you use the one that is the closest to what your company offers.  If you choose the wrong category, when people search they won’t be able to find you and your SEO efforts may not be realized.

Changing Your Wall Preferences

The default wall preference for business pages is everyone which means that anyone can make a post on your wall whether it is positive or negative.  You may not want to allow this on your page so it is best to set this preference to only allow posts from your administrators.  To do this, you want to go to manage permissions and choose the posts by page only.  This means that you have control over what is posted and nobody can either troll your page and your competitors cannot spam your page.  If you don’t care who posts on your page then you can certainly leave it as everyone can post.

Managing Your Content

You do want your fans to be able to comment on your posts but you may not want them to have free reign.  For instance, you may not want profanity on your business page and this is highly acceptable.  Not everyone who is commenting may appreciate this type of profanity and unless you are buying your likes, you don’t want to lose any fans.  In order to set your profanity blocks, you just go to edit page and manage permissions.  There is a tab that offers you no blocks, medium blocks which only block the really bad words and strong blocks that block any type of profanity at all.

It is not difficult to redesign your Facebook page and you don’t even have to start from scratch to do it.  By simply making a few changes, you can have a completely new business page that your fans will enjoy more.  Make sure that you are in the right category and manage who can and cannot post on your page and finally, manage your content by only allowing the level of profanity that you want your fans to use.

Renee Smith has been writing for five years and is well versed in social media and how to use it to promote businesses.