English: Mike Hanbery is a professional speake...At the conclusion of the day, all your effort will end up being wasted when you’re not able to fulfill the most basic principle in business: were you able to nurture or create a relationship with potential clients before you’re telling them your pitch?

Today’s marketplace is incredibly competitive because building your own business is fast becoming a trend in all cultures. You can view it negatively or you can try to find an opportunity in it. In today’s business landscape, many businesses lose focus on what’s really important especially with small home based businesses. Most people are more than contended with their strategy of bombarding their prospects with emails, endless sales pitches and advertisements. You can do the same to try to beat them in their own game. However, you have to recognize that people are quickly becoming tired of this approach.

What is becoming clear is that the despise consumers are exhibiting in offline marketing is also at the same level in the online marketplace.

How many times have you walked into a store and its staff approached you in a matter of seconds. While at your side, the staff spews out upsells that seems to endless. This continues even when you’re done asking questions. At this point, instead of being helpful the staff crosses over on becoming pushy and even annoying. If this goes forward, the store will end up with reviews of poor service that will discourage future customers from coming.

On the internet, things would get a lot worse if the same strategy is used. It’s because word spreads much quicker online than offline. Online users could easily search for feedbacks before they make a purchase. In that case, why does so many internet marketers these days employ the same pushy tactics?

When all is said and done, people want to feel important and respected. It’s what each one of us is expecting when we interact with someone. For online marketers, it means that you should be very careful on how you will try to grab your customers’ attention. Taking on an aggressive strategy makes most people feel berated, which does nothing but to drive them away.

You have to keep this in mind more than ever because of the proliferation of social media. Bad service spreads quicker than good ones. Countless companies have folded because their terrible business practices became viral in an instant through social media. You won’t have to spend more than a few minutes trying to look for examples.

Before you engage people on the internet, it’s important for you not to rush things. Never lose focus of building relationship because it’s the same direction the internet is taking. Look up the changes Google implemented in their search engine’s algorithm recently.  Review the practices of businesses that are able to make a profit in social media. You’ll see that they are holding the same secret formula; and that is tailor all their services around relationship building.

No one can deny the fact that social media has gained a lot of popularity and importance in recent years. Social media has been able to create highly interactive platforms using which individuals and communities are able to create, share and discuss about various topics. The first social media site was creates in 1994, but it has only gained popularity in the last few years ever since certain new social media sites came into existence. To gain more information regarding Social Media, click on this link, http://en.wikipedia.org/wiki/Social_media.

Image representing Social Media Networks as de...

Social Media Marketing

As social media gained popularity, the use of social media networks as a marketing tool became possible. Social media networks attract millions of users to their site and therefore became a pool of potential customers for businesses. This brought about the emergence of social media marketing, which uses social media networks as a marketing platform. Social media marketing is all about social sharing of content, images, videos and other media for marketing. SMM is one of the latest online marketing types used by most businesses around the world to increase their brand image. You can find more information regarding social media marketing here, http://en.wikipedia.org/wiki/Social_media_marketing.

Social Media for Marketing Goals

Some of the popular goals of using social media for marketing are

  • Website traffic
  • Brand awareness
  • Communicating and interacting with key audiences
  • Conversions
  • Create brand identity
  • Create positive brand association

Tips for using social media site for marketing

Tip #1 Planning

It is important to have a good marketing plan while using social media for marketing. Social media users are very sensitive and any wrong move can seriously damage the brand reputation. Therefore, careful planning of the social media marketing has to be done.

Tip #2 Content

Content is very important in any social media marketing. Ensure that you provide valuable information to the social media users. Create content that is attractive, appealing and informative.

Tip #3 Consistencies in brand image

Social media marketing will involve marketing in various social media networks. It is therefore important to ensure that consistency is maintained while projecting the brand image. The content and language used in the social media networks will have to vary, but ensure that the core identity of the business remains the same throughout.

Tip #4 Blogging

Blogging has profound influence in any type of social media marketing. Blogs that contain valuable content related to your services or products will greatly help in your social media marketing campaign. If your company has a blog, it can be utilized as a social media marketing blog wherein you can display the recent social media efforts you have taken along with information regarding contests and events

Tip #5 Links

Though importance has to be given to providing unique and useful content to the social media users, linking outside articles that provide good information is also a good option. When you link outside sources, it can help build trust and reliability among social media users.

Tip #6 Keep track of your competitors

It is important to keep track of what your competitors are doing. By analyzing your competitors, you will be able to identify valuable data regarding keyword research and strategies used by the competitors in social media networks.

Matthew Anton is a freelance marketing consultant who has successfully used social media as a powerful marketing tool.

Over two thirds of businesses are maintaining or increasing their spending on internet marketing services in 2013, according to the recent AT&T Small Business Technology Poll. Given the high Return on Investment (ROI) that spending on digital services produces these statistics are perhaps not surprising. However given the wide range of internet marketing services available selecting the right ones for your business can be a challenge. In this guide you will learn about some of the major internet marketing services that are available and how they can help grow your business.

laughing cow

Social Media Marketing

Social media marketing has become a key part of all successful businesses digital marketing strategy. A 2011 study conducted by ComScore Networks and TMP Directional Marketing confirmed the importance of social media for business, with 69% of respondents stating that they are more likely to use a particular business if it has a presence on at least one social media site. From Facebook Fanpages, to Twitter, to Google Plus, there are many different places for you to promote your brand and engage with your customer base. Not only is social media marketing a great way to introduce your business to new clients it is also a great way to develop your relationship with existing ones. By being able to interact with customers that are already familiar with and used your business you will be able to increase the lifetime value of those customers.

Email Marketing

Email marketing has arguably the highest ROI of any form of marketing, digital or otherwise. According to Marketing Sherpa’s email benchmark report the average ROI on email marketing was $40 for every $1 spent in 2012. In addition 67% of companies said that they intended to increase their spending on email marketing over the coming year. Email marketing is so effective because it does not require the customer to revisit your site. Instead you are reaching out to your customer on a weekly or monthly basis through their inbox. Using email marketing allows you to develop a relationship with your customer while at the same time educating them about your product or service. If you have a special offer that you would like to run promoting it to your core customers is as easy as sending out an email.

Search Engine Optimization (SEO)

Where the webpages of your site rank in the search engines can make a critical difference to your online presence and the number of visitors you attract. According to research released by Compete.com the first ranked site in Google attracts approximately 53% of all the clicks, and the top 3 search results attract 77% of all clicks. If you are featured outside of the first page you can expect to receive less than 1% of all clicks for that search term. This demonstrates why it is crucial to have SEO as part of your digital marketing strategy. An internet marketing services company can make sure that your content is correctly categorized by search engines such as Google and Yahoo and that maintains a sustained and well ranked position above your competition.

Featured images:
  •  License: Image author owned
  •  License: Creative Commons image source

Johan Hedin is the Managing Director of Marketing Ignite, the Company offering Internet Marketing Services in Thailand.