Email marketing offers an effective way to market any business. If you plan to utilize email marketing campaigns to interact with customers and possibly get new clients, then there is a need to build your subscribers’ list. Even though there are questionable techniques to gain subscribers, the most efficient means to grow the subscribers is through genuine and organic interest and close interaction with customers. Here are 5 ways to grow your email marketing subscribers.
Run a Contest
Promotions or contests greatly encourage potential subscribers to opt-in to an email list. Make sign-up as part of the entry requirements of the contest. You can even offer new subscribers an opportunity to share this contest with their friends in order to get more entries.
Remember that it is vital to post the contest’s rules to ensure clarity concerning the addition of the entrants to your email list. Moreover, state the frequency with which you will be sending messages along with the nature of the contents that you will send.
Use the Social Media
In case you are a social media buff, using your active social presence in spreading your email marketing campaigns is an ideal way of generating email list signups. You could post or tweet or share links to the sign up. Take it a step further and create custom landing pages which you could link to from a social network profile and then promote any activity which brings visitors to the page.
Go Offline
Whenever you speak at small business conferences or any in-person event, there is a great chance for requesting the participants to subscribe to the email list. Spread the sign-up sheet so as to encourage your audience to sign up.
You may add a link to the opt-in form on the business cards or any printed marketing material to show that you possess a newsletter and other mailings that people may sign up for.
Give Aways
Generally, people like free things. If you offer free gifts to people who join your email list, you will certainly grow your subscribers. So offer something. They can offer some information in exchange for a certain product or content.
Ensure you provide something with a genuine value such as e-course or free eBook. The question on the mind of most visitors whenever they are called upon to subscribe is “What is there for me after subscribing?”
On the same note, most people like being members of exclusive clubs. So provide subscribers within your list with something unique. Exclusive content is similar to free stuff, except that it is reserved for special readers who complete a specific task that you request them to.
Include it in your email signature
The email signature offers an efficient way to market products or services. Even though one may not prefer to make the whole signature marketing focused, the addition of one or two lines plus a request for a sign up action in the list could be a perfect means of maximizing the marketing tools which you use on a daily basis.

If you have a home business, you’re probably trying to find ways to promote it and help it grow. There are proven methods used by businesses throughout the world to increase the success of their companies, no matter what product or service they provide. These are the main reasons why your home business will thrive this year.

You’re going to focus your attention on just one product or service

While it can be tempting to diversify, your home business is probably going to be spread too thin. It’s less risky and much more profitable to pick just one product or service that you do very well and then work on marketing and selling that item. Find out what your home business does well and then focus on that. Work on unique ways to market it such as using a personal car as an advertising tool. It’s going to be much easier to produce a quality product when you are free to focus your attention in a specific area.

You’re going to find ways to effectively increase sales to existing customers

As most seasoned businesses know, it’s much easier to keep a current customer, than get a new one. However, if you’re struggling to find new customers, you can increase your revenues by selling a larger amount of your current product or service by offering volume discounts. If you sell a product that is inexpensive to produce, giving buy one, get one 50% off gives you significantly more sales without giving up much profit. You may also want to give customers a punch card which rewards them to either a free product or service for every ten or so items they buy.

You’re going to join up with a related business

Partnering with another company in a similar field is one of the easiest and least expensive ways to effectively market your business. For example, if you offer spa products, you may be able to talk a local exercise and health club into carrying them by offering it at a discount for members. Also, you can send free one-day passes to the health club when someone buys your products. Partnering is not only easy, it’s a good way to encourage repeat customers and build your client base. If you offer products or services, find another company that it would be mutually beneficial to partner with and work with them to create deals where both companies will reap the benefits.

You’re going to target other groups

If you currently sell to teenagers, try marketing your business to college students or young people. If you currently sell to primarily working mothers, you might be able to make your product work for stay-at-home mothers. You may also be able to take a product and sell it for a discounted price. For example, a catering business which specializes in baked goods may also be able to sell its products through local bakeries on a discounted basis. While your overall profits are going to be lowered with this strategy, you’ll have a more consistent cash flow.

You’re going to find different methods to market your business

Marketing doesn’t have to cost a lot of money and many people overlook the marketing opportunities available to them. Grassroots marketing techniques are a tried and true way of increasing your influence. Most community groups are willing to provide a time period to local business owners who are willing to share their business strategies. You also may be able to lead a class or workshop in the community, not only providing a service, but also promoting your business at the same time. It doesn’t have to be a flashy class, but many people who are interested in starting their own businesses will want to learn more about how you started yours. Lead an engaging talk and you’ll not only have a great marketing experience, the people who attend your talk will share your business with their friends and family.

These are the main ways that you’re going to be able to increase your business success in the next year. With a small overhead cost, most home businesses can be successful. Knowing how to promote and run your business with low cost marketing techniques is a key to success and by using these highly recommended methods, you’re going to see greater profits and sales in the following year.