The things that can be done online are evolving. These include searches, reverse searches, search engine optimization (SEO) and online reputation management (ORM). Up to a few years ago, ORM was something that an SEO practitioner would do for specific clients. Nowadays, ORM has its own set of skills, tools and the dedicated professionals. Along the way reputation management software has also evolved to be more all-encompassing, and gives immediate results due to continuous monitoring for ORM purposes.

When ORM started out, it was a one-way street without adequately using social media. When a person or company wanted to maintain a good reputation, he resorted to search engines. The aim of early ORM was to keep bad press and publicity from getting to the first page of searches. The objective was simple but the work was not easy. ORM at the time used the same techniques and strategies which were used by SEO, including back linking and profile creations. Due to the tools and strategies used, the results were not immediate. It took at least two months before there were any appreciable changes on the search engine results pages (SERP).

Today’s reputation management has gotten far more advanced and has also moved away from contemporary SEO strategies. Even as SEO strategies and work flows have changed, reputation management emphasis has also changed. The most important consideration for today’s ORM is immediacy. The other is social media. Reputation management has less to do with searches, and more in line with social media interactions. As an example, an establishment’s reputation is usually given as a comment on social media. A customer could comment on Twitter, Instagram, Facebook, Pinterest, Tumblr, Google+, Yelp, Foursquare, or some other social networking or social media website. It can even be a blog on WordPress, Blogger, LiveJournal, or even on a forum. Customers more often than not would give comments, whether good or bad, on social media.

If a restaurant were using a reputation management software, it would know immediately if a customer was satisfied or not with the food or services. The reputation management team can then give a rebuttal, or a spin on the comment. For positive comments, they can re-blog these, or post them on some other social media, or on their own website. This serves as a testimonial. In the case of negative publicity, they can instigate strategies to bury these comments where they are not visible. Alternatively, they can use the comments to do better next time.

http://www.flickr.com/photos/thomashawk/420604426/sizes/s/Who doesn’t want more and more people on their followers list on Twitter? The answer to that is, everyone wants more followers not only on Twitter, but also on Instagram, Pinterest, and Facebook, etc. below are 5 dead easy tips on how to buy Twitter followers.

Have a good profile and cover photo for your Twitter profile

There are hundreds of thousands of fake ID’s or spammers on Twitter today. And most of them don’t bother to put a profile picture or cover photo. Therefore, the first step for you is to put a clear photograph of yourself so that you are not mistaken to be a spammer. Most people who have some knowledge of social sites will think that you are a dummy account that is used to buy Twitter followers.

Have your Twitter bio correct and interesting

Whenever someone thinks of following you, he/she will go through your Twitter bio, so keep it real and fill everything. Fill it correct and interesting. Because, people will think before following you that if your tweets are fine to be on their wall.

Don’t tweet excessively

This is one of the key elements to keep in mind. Do not tweet very much. Even celebrities who tweet too much are most likely unfollowed from Twitter.

Take a different approach

If you have some money to spend, you can consult a web site specializing in selling Twitter followers and buy Twitter followers. However, keep in mind not to buy followers that are just dummy accounts. There are also websites that sell active Twitter followers. These followers don’t come very cheap but also don’t come very expensive. It is wise to first buy a handful amount because then you will get more followers automatically through them.

Spread your Twitter account URL at some places

Spread your Twitter URL around the place. You can also use other social networking sites such as Facebook fan page and personal account. Many other places such as your website and other things can also bear your Twitter URL.

In addition, some other approaches such as you should be good on Twitter, do not make tweets like the one made by Justine Sacco that made headlines worldwide. People do not want to have their walls to accept some bad or non-meaningful tweets. So, keep in mind to stay clean, don’t be too active on Twitter and put real and interesting Twitter bio and yes, don’t embarrass or post negative tweets about anyone.