If you already have a Facebook business page but you’re not getting the attention or the fans that you want, you may need to redesign it. The person who created the page may not have known how to set it up or perhaps you are just rebranding and you want to make some upgrades. Whatever the reason, there are some things you can do to make your Facebook business page a success. The following are just a few ways that you can redesign your Facebook page.
Setting the Category
One of the biggest mistakes that businesses make is not setting the proper category and sub category for the business type. If you do not want to start from scratch, you can always make this change directly from your business page. Just click on edit page and then select the basic information link which will allow you to change your business’ category and the sub category. Make sure you use the one that is the closest to what your company offers. If you choose the wrong category, when people search they won’t be able to find you and your SEO efforts may not be realized.
Changing Your Wall Preferences
The default wall preference for business pages is everyone which means that anyone can make a post on your wall whether it is positive or negative. You may not want to allow this on your page so it is best to set this preference to only allow posts from your administrators. To do this, you want to go to manage permissions and choose the posts by page only. This means that you have control over what is posted and nobody can either troll your page and your competitors cannot spam your page. If you don’t care who posts on your page then you can certainly leave it as everyone can post.
Managing Your Content
You do want your fans to be able to comment on your posts but you may not want them to have free reign. For instance, you may not want profanity on your business page and this is highly acceptable. Not everyone who is commenting may appreciate this type of profanity and unless you are buying your likes, you don’t want to lose any fans. In order to set your profanity blocks, you just go to edit page and manage permissions. There is a tab that offers you no blocks, medium blocks which only block the really bad words and strong blocks that block any type of profanity at all.
It is not difficult to redesign your Facebook page and you don’t even have to start from scratch to do it. By simply making a few changes, you can have a completely new business page that your fans will enjoy more. Make sure that you are in the right category and manage who can and cannot post on your page and finally, manage your content by only allowing the level of profanity that you want your fans to use.
Renee Smith has been writing for five years and is well versed in social media and how to use it to promote businesses.