Over two thirds of businesses are maintaining or increasing their spending on internet marketing services in 2013, according to the recent AT&T Small Business Technology Poll. Given the high Return on Investment (ROI) that spending on digital services produces these statistics are perhaps not surprising. However given the wide range of internet marketing services available selecting the right ones for your business can be a challenge. In this guide you will learn about some of the major internet marketing services that are available and how they can help grow your business.
Social Media Marketing
Social media marketing has become a key part of all successful businesses digital marketing strategy. A 2011 study conducted by ComScore Networks and TMP Directional Marketing confirmed the importance of social media for business, with 69% of respondents stating that they are more likely to use a particular business if it has a presence on at least one social media site. From Facebook Fanpages, to Twitter, to Google Plus, there are many different places for you to promote your brand and engage with your customer base. Not only is social media marketing a great way to introduce your business to new clients it is also a great way to develop your relationship with existing ones. By being able to interact with customers that are already familiar with and used your business you will be able to increase the lifetime value of those customers.
Email marketing has arguably the highest ROI of any form of marketing, digital or otherwise. According to Marketing Sherpa’s email benchmark report the average ROI on email marketing was $40 for every $1 spent in 2012. In addition 67% of companies said that they intended to increase their spending on email marketing over the coming year. Email marketing is so effective because it does not require the customer to revisit your site. Instead you are reaching out to your customer on a weekly or monthly basis through their inbox. Using email marketing allows you to develop a relationship with your customer while at the same time educating them about your product or service. If you have a special offer that you would like to run promoting it to your core customers is as easy as sending out an email.
Search Engine Optimization (SEO)
Where the webpages of your site rank in the search engines can make a critical difference to your online presence and the number of visitors you attract. According to research released by Compete.com the first ranked site in Google attracts approximately 53% of all the clicks, and the top 3 search results attract 77% of all clicks. If you are featured outside of the first page you can expect to receive less than 1% of all clicks for that search term. This demonstrates why it is crucial to have SEO as part of your digital marketing strategy. An internet marketing services company can make sure that your content is correctly categorized by search engines such as Google and Yahoo and that maintains a sustained and well ranked position above your competition.
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Johan Hedin is the Managing Director of Marketing Ignite, the Company offering Internet Marketing Services in Thailand.