You may have heard about the relatively new phenomenon of mobile text message marketing. In fact, if you have not heard of it, then it’s high time that you do! Mobile devices are the wave of the future when it comes to marketing your brand online. Mobile text message marketing has many advantages and benefits when it comes to getting your message out to your existing customer base, and even when it comes to spreading your Brands to people that have never heard of you before.
In this day and age, if you are serious about your marketing efforts, then you will allocate at least a portion of your marketing budget to mobile text marketing.
So how does mobile marketing actually work?
– The Logistics Of Mobile Text Message Marketing
First, clients opt in to a text message marketing system by texting a certain keyword to your business’ individualized code or the technical term is short code. After that, clients will receive the mobile marketing messages that your business sends out to them, until such time as they choose to unsubscribe.
– What Kinds Of Messages Can You Get Out To Your Customer Base Through Mobile Text Marketing?
Really, any kind of message can be sent out via mobile text message. Popular messages that businesses choose to send out include news that customers would be interested in or need to know, and deals and bargains that they can get. Also, any website content that a business owner wants to drive traffic to can be sent out via a mobile message.
– The Benefits Of Mobile Text Message Marketing
There are two distinct benefits to mobile marketing, and that is the amount of people that your business will reach and how excited those people will be to receive your message. Even when people ignore the majority of their emails, they religiously check every single text message. In fact, studies have shown time and time again that mobile messages have a far superior open rate the emails. In fact, there is no comparison. When it comes to reach and engagement, mobile marketing really has no equal.
– What Kind Of Experience Do You Want To Give To Your Customers?
One thing to keep in mind when creating your mobile marketing campaign is that, precisely because of the fact that people are going to be so excited to receive a text message, you want to make sure that every single message that you do send out is carefully chosen as a piece of information that your customer base will be thrilled to get from you. The last thing you want to have is a customer base for people that become annoyed with you for pestering them with useless text messages!
When done correctly, there is really no substitute for a strong mobile text marketing campaign. Although it does have certain limitations, such as only being able to deliver short messages, when it comes to reach and the enthusiasm of the recipients of the message – mobile text marketing has no equal.
It’s high time that you gave mobile marketing a try to see what it can do for your business.
- License: Creative Commons image source
Ghaida Eliza is a expert in social media marketing and mobile marketing. She has been working in the industry for more than 5 years and love to share her experience in her writings. She is currently working as a freelance author for Trumpia.