You may have heard about the relatively new phenomenon of mobile text message marketing. In fact, if you have not heard of it, then it’s high time that you do! Mobile devices are the wave of the future when it comes to marketing your brand online. Mobile text message marketing has many advantages and benefits when it comes to getting your message out to your existing customer base, and even when it comes to spreading your Brands to people that have never heard of you before.

Text Message Marketing

In this day and age, if you are serious about your marketing efforts, then you will allocate at least a portion of your marketing budget to mobile text marketing.

So how does mobile marketing actually work?

– The Logistics Of Mobile Text Message Marketing
First, clients opt in to a text message marketing system by texting a certain keyword to your business’ individualized code or the technical term is short code. After that, clients will receive the mobile marketing messages that your business sends out to them, until such time as they choose to unsubscribe.

– What Kinds Of Messages Can You Get Out To Your Customer Base Through Mobile Text Marketing?
Really, any kind of message can be sent out via mobile text message. Popular messages that businesses choose to send out include news that customers would be interested in or need to know, and deals and bargains that they can get. Also, any website content that a business owner wants to drive traffic to can be sent out via a mobile message.

– The Benefits Of Mobile Text Message Marketing
There are two distinct benefits to mobile marketing, and that is the amount of people that your business will reach and how excited those people will be to receive your message. Even when people ignore the majority of their emails, they religiously check every single text message. In fact, studies have shown time and time again that mobile messages have a far superior open rate the emails. In fact, there is no comparison. When it comes to reach and engagement, mobile marketing really has no equal.

– What Kind Of Experience Do You Want To Give To Your Customers?
One thing to keep in mind when creating your mobile marketing campaign is that, precisely because of the fact that people are going to be so excited to receive a text message, you want to make sure that every single message that you do send out is carefully chosen as a piece of information that your customer base will be thrilled to get from you. The last thing you want to have is a customer base for people that become annoyed with you for pestering them with useless text messages!

When done correctly, there is really no substitute for a strong mobile text marketing campaign. Although it does have certain limitations, such as only being able to deliver short messages, when it comes to reach and the enthusiasm of the recipients of the message – mobile text marketing has no equal.

It’s high time that you gave mobile marketing a try to see what it can do for your business.

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Ghaida Eliza is a expert in social media marketing and mobile marketing. She has been working in the industry for more than 5 years and love to share her experience in her writings. She is currently working as a freelance author for Trumpia.

If you’re ever having a bad day, one of the best things you can do for yourself is participate in a little “schadenfreude,” a German word meaning to get satisfaction or pleasure from the misfortune of others. Take this YouTube video, for example, where a woman is texting as she walks in the mall. Her lack of attention at what’s in front of her results in her falling into the mall fountain. If you’re really having a bad day, you should watch the remix, which pokes fun at her explanation and anger over being laughed at.

While funny YouTube videos are always a nice way to spruce up your day, in all seriousness, the mall fountain video does encourage some discussion on how prevalent our cell phone usage is these days and how we’re increasingly using them more as we shop. In one study where global consumers were asked questions about their mobile communications habits, 82 percent said they embraced connected digital services. The next time you go to a store, take a look around to see how many people are on their phones.

Shopping and mobile usage go hand-in-hand, and shoppers are using their phones for a wide variety of things: to take pictures of things they bought to put on Pinterest, air complaints on a company’s Facebook page, or look around to see whether or not they can get a particular item cheaper somewhere else. It really has become an age where the consumer has all of the power. Therefore, with that in mind, the question must be asked of how a supply chain can thrive in such an environment. Here are several things that come to mind.

A good warehouse is the key to customer satisfaction: If your warehouse is out of sorts, you’ll lose money and customers too. Your warehouse is the backbone of your supply chain and will determine inventory and order fulfillment, so treat it as such and ensure that good practices are being followed. For example, if you’re noticing more inefficiency in labor than usual, why not consider using a labor management system?  This will allow you to put the right amount of people on when they’re needed and avoid overstaffing or understaffing.

Your call center is the voice behind your business:There is nothing more frustrating than calling a call center about an issue and knowing right off the bat that the person on the other end of the line really doesn’t care about your situation at all. Prevent angry customers with proper training and an established protocol to ensure customer success. A growing number of people are taking their cases to Twitter or Facebook as well, so this is an area where good customer service can be achieved too. If customers leave comments, make sure to have someone ready to answer them in a timely matter.

Visibility is pertinent in online retail:Most brick and mortar stores have online storefronts as more customers become comfortable with e-commerce. When a customer hits checkout and submit, they expect to be aware of the order’s status throughout the process until the item reaches their door. If you aren’t able to provide tracking information and status updates, they probably won’t shop with you again.

Although mobile phones and digital communications are changing the way retail is defined, that’s not necessarily a bad thing. By adapting, you can embrace this new type of consumer and enjoy new avenues for revenue.

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Ashely is always on her phone like everyone else in the world. To see more, check out her Twitter @ashelymarie1985.

Facebook is everywhere. Love it, loathe it or just ignore it, it’s a part of modern life that we cannot escape. We are all connected, and its users accept the fact that through it they’re bombarded with information from all walks of life.

Of course, with that comes one of the greatest sources of advertising for the movie industry that there has ever been. You have over 700 million users, all going to one online space with the sole purpose of taking in information. When it comes to the possible number of people your advertising can touch, social media is everything you could dream of.

When it comes to marketing your movie, Facebook has one major benefit over more traditional methods; targeted advertising. With users putting up lists of all their ‘Likes’ by medium and genre, and constantly updating their statuses with their opinions of every topic under the sun, advertisers are being handed all the information they need.

How do I use this information to market?

This information allows you to use both Precise and Broad category targeting to ensure that the promotions you work on are as effective as possible. You can ensure that you are hitting the audience you want.

Whereas in traditional media you have to ensure your ads are seen by as many people as possible just so that you can be sure your target audience will be included, now you can go straight for them.

Facebook is not a magic genie that transforms marketing. Since you aren’t using traditional “Intrusion” methods, there’s no way you can guarantee that people will engage with the ad. Advertising on Facebook is periphery, and users have no need to click on them to learn more.

What you need to do to market your movie on Facebook is create a relationship with the audience. Rather than simply thrusting your product in front of them and making them pay attention, you have to build awareness of the product. While people may not pay attention to your ads, if they’re eye catching enough they will be aware of them.

What do I start?

This is when you should use the facilities available on Facebook to build on that awareness. Create a Page or a Group. Once people have the option of joining these with just one click you can draw them in further. Once you get them Sharing and Commenting, awareness of your movie spreads.

The joy of the Internet is one click content. Upload trailers. Post photos and behind the scenes news throughout the production process. Give users a reason to engage with you and continue the discussion. The key to marketing movies via Facebook is to feed the buzz. Once the relationship and awareness is established, it’s the users themselves who will keep it going.

Of course this can be a two edged sword. Just as Facebook users can spread positive buzz about your movies, they can also destroy it. You have no control over what they generate. The Internet is littered with examples of how high profile advertising campaigns have been derailed by the public turning on it.

Advertising on Facebook can potentially be a much more long term project than traditional Intrusion marketing. It requires the building of relationships and engagement with the users, and that engagement carries its own risks. But the benefits are also long-term. That engagement doesn’t simply end. That connection can remain, and can be migrated to the production company or those involved in the making of the movie. This gives a foothold for future marketing.

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Donna loves the cross section of technology and entertainment. She is a social marketing manager at Edictive in Sydney Australia.