English: Mike Hanbery is a professional speake...At the conclusion of the day, all your effort will end up being wasted when you’re not able to fulfill the most basic principle in business: were you able to nurture or create a relationship with potential clients before you’re telling them your pitch?

Today’s marketplace is incredibly competitive because building your own business is fast becoming a trend in all cultures. You can view it negatively or you can try to find an opportunity in it. In today’s business landscape, many businesses lose focus on what’s really important especially with small home based businesses. Most people are more than contended with their strategy of bombarding their prospects with emails, endless sales pitches and advertisements. You can do the same to try to beat them in their own game. However, you have to recognize that people are quickly becoming tired of this approach.

What is becoming clear is that the despise consumers are exhibiting in offline marketing is also at the same level in the online marketplace.

How many times have you walked into a store and its staff approached you in a matter of seconds. While at your side, the staff spews out upsells that seems to endless. This continues even when you’re done asking questions. At this point, instead of being helpful the staff crosses over on becoming pushy and even annoying. If this goes forward, the store will end up with reviews of poor service that will discourage future customers from coming.

On the internet, things would get a lot worse if the same strategy is used. It’s because word spreads much quicker online than offline. Online users could easily search for feedbacks before they make a purchase. In that case, why does so many internet marketers these days employ the same pushy tactics?

When all is said and done, people want to feel important and respected. It’s what each one of us is expecting when we interact with someone. For online marketers, it means that you should be very careful on how you will try to grab your customers’ attention. Taking on an aggressive strategy makes most people feel berated, which does nothing but to drive them away.

You have to keep this in mind more than ever because of the proliferation of social media. Bad service spreads quicker than good ones. Countless companies have folded because their terrible business practices became viral in an instant through social media. You won’t have to spend more than a few minutes trying to look for examples.

Before you engage people on the internet, it’s important for you not to rush things. Never lose focus of building relationship because it’s the same direction the internet is taking. Look up the changes Google implemented in their search engine’s algorithm recently.  Review the practices of businesses that are able to make a profit in social media. You’ll see that they are holding the same secret formula; and that is tailor all their services around relationship building.

No one can deny the fact that social media has gained a lot of popularity and importance in recent years. Social media has been able to create highly interactive platforms using which individuals and communities are able to create, share and discuss about various topics. The first social media site was creates in 1994, but it has only gained popularity in the last few years ever since certain new social media sites came into existence. To gain more information regarding Social Media, click on this link, http://en.wikipedia.org/wiki/Social_media.

Image representing Social Media Networks as de...

Social Media Marketing

As social media gained popularity, the use of social media networks as a marketing tool became possible. Social media networks attract millions of users to their site and therefore became a pool of potential customers for businesses. This brought about the emergence of social media marketing, which uses social media networks as a marketing platform. Social media marketing is all about social sharing of content, images, videos and other media for marketing. SMM is one of the latest online marketing types used by most businesses around the world to increase their brand image. You can find more information regarding social media marketing here, http://en.wikipedia.org/wiki/Social_media_marketing.

Social Media for Marketing Goals

Some of the popular goals of using social media for marketing are

  • Website traffic
  • Brand awareness
  • Communicating and interacting with key audiences
  • Conversions
  • Create brand identity
  • Create positive brand association

Tips for using social media site for marketing

Tip #1 Planning

It is important to have a good marketing plan while using social media for marketing. Social media users are very sensitive and any wrong move can seriously damage the brand reputation. Therefore, careful planning of the social media marketing has to be done.

Tip #2 Content

Content is very important in any social media marketing. Ensure that you provide valuable information to the social media users. Create content that is attractive, appealing and informative.

Tip #3 Consistencies in brand image

Social media marketing will involve marketing in various social media networks. It is therefore important to ensure that consistency is maintained while projecting the brand image. The content and language used in the social media networks will have to vary, but ensure that the core identity of the business remains the same throughout.

Tip #4 Blogging

Blogging has profound influence in any type of social media marketing. Blogs that contain valuable content related to your services or products will greatly help in your social media marketing campaign. If your company has a blog, it can be utilized as a social media marketing blog wherein you can display the recent social media efforts you have taken along with information regarding contests and events

Tip #5 Links

Though importance has to be given to providing unique and useful content to the social media users, linking outside articles that provide good information is also a good option. When you link outside sources, it can help build trust and reliability among social media users.

Tip #6 Keep track of your competitors

It is important to keep track of what your competitors are doing. By analyzing your competitors, you will be able to identify valuable data regarding keyword research and strategies used by the competitors in social media networks.

Matthew Anton is a freelance marketing consultant who has successfully used social media as a powerful marketing tool.

You may have heard about the relatively new phenomenon of mobile text message marketing. In fact, if you have not heard of it, then it’s high time that you do! Mobile devices are the wave of the future when it comes to marketing your brand online. Mobile text message marketing has many advantages and benefits when it comes to getting your message out to your existing customer base, and even when it comes to spreading your Brands to people that have never heard of you before.

Text Message Marketing

In this day and age, if you are serious about your marketing efforts, then you will allocate at least a portion of your marketing budget to mobile text marketing.

So how does mobile marketing actually work?

– The Logistics Of Mobile Text Message Marketing
First, clients opt in to a text message marketing system by texting a certain keyword to your business’ individualized code or the technical term is short code. After that, clients will receive the mobile marketing messages that your business sends out to them, until such time as they choose to unsubscribe.

– What Kinds Of Messages Can You Get Out To Your Customer Base Through Mobile Text Marketing?
Really, any kind of message can be sent out via mobile text message. Popular messages that businesses choose to send out include news that customers would be interested in or need to know, and deals and bargains that they can get. Also, any website content that a business owner wants to drive traffic to can be sent out via a mobile message.

– The Benefits Of Mobile Text Message Marketing
There are two distinct benefits to mobile marketing, and that is the amount of people that your business will reach and how excited those people will be to receive your message. Even when people ignore the majority of their emails, they religiously check every single text message. In fact, studies have shown time and time again that mobile messages have a far superior open rate the emails. In fact, there is no comparison. When it comes to reach and engagement, mobile marketing really has no equal.

– What Kind Of Experience Do You Want To Give To Your Customers?
One thing to keep in mind when creating your mobile marketing campaign is that, precisely because of the fact that people are going to be so excited to receive a text message, you want to make sure that every single message that you do send out is carefully chosen as a piece of information that your customer base will be thrilled to get from you. The last thing you want to have is a customer base for people that become annoyed with you for pestering them with useless text messages!

When done correctly, there is really no substitute for a strong mobile text marketing campaign. Although it does have certain limitations, such as only being able to deliver short messages, when it comes to reach and the enthusiasm of the recipients of the message – mobile text marketing has no equal.

It’s high time that you gave mobile marketing a try to see what it can do for your business.

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Ghaida Eliza is a expert in social media marketing and mobile marketing. She has been working in the industry for more than 5 years and love to share her experience in her writings. She is currently working as a freelance author for Trumpia.

If you’re ever having a bad day, one of the best things you can do for yourself is participate in a little “schadenfreude,” a German word meaning to get satisfaction or pleasure from the misfortune of others. Take this YouTube video, for example, where a woman is texting as she walks in the mall. Her lack of attention at what’s in front of her results in her falling into the mall fountain. If you’re really having a bad day, you should watch the remix, which pokes fun at her explanation and anger over being laughed at.

While funny YouTube videos are always a nice way to spruce up your day, in all seriousness, the mall fountain video does encourage some discussion on how prevalent our cell phone usage is these days and how we’re increasingly using them more as we shop. In one study where global consumers were asked questions about their mobile communications habits, 82 percent said they embraced connected digital services. The next time you go to a store, take a look around to see how many people are on their phones.

Shopping and mobile usage go hand-in-hand, and shoppers are using their phones for a wide variety of things: to take pictures of things they bought to put on Pinterest, air complaints on a company’s Facebook page, or look around to see whether or not they can get a particular item cheaper somewhere else. It really has become an age where the consumer has all of the power. Therefore, with that in mind, the question must be asked of how a supply chain can thrive in such an environment. Here are several things that come to mind.

A good warehouse is the key to customer satisfaction: If your warehouse is out of sorts, you’ll lose money and customers too. Your warehouse is the backbone of your supply chain and will determine inventory and order fulfillment, so treat it as such and ensure that good practices are being followed. For example, if you’re noticing more inefficiency in labor than usual, why not consider using a labor management system?  This will allow you to put the right amount of people on when they’re needed and avoid overstaffing or understaffing.

Your call center is the voice behind your business:There is nothing more frustrating than calling a call center about an issue and knowing right off the bat that the person on the other end of the line really doesn’t care about your situation at all. Prevent angry customers with proper training and an established protocol to ensure customer success. A growing number of people are taking their cases to Twitter or Facebook as well, so this is an area where good customer service can be achieved too. If customers leave comments, make sure to have someone ready to answer them in a timely matter.

Visibility is pertinent in online retail:Most brick and mortar stores have online storefronts as more customers become comfortable with e-commerce. When a customer hits checkout and submit, they expect to be aware of the order’s status throughout the process until the item reaches their door. If you aren’t able to provide tracking information and status updates, they probably won’t shop with you again.

Although mobile phones and digital communications are changing the way retail is defined, that’s not necessarily a bad thing. By adapting, you can embrace this new type of consumer and enjoy new avenues for revenue.

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Ashely is always on her phone like everyone else in the world. To see more, check out her Twitter @ashelymarie1985.

YouTube is helping criminals to Steal from Use...Many people who use YouTube don’t really understand what the platform or website is all about.  They just want to post their videos so their friends and families can watch them.  If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make.  Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time.  Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is.  The following are three common YouTube mistakes.

Using Others Keywords and Tags

You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query.  These other companies will notice that you’ve just done that and will not have any respect for you or your company.  They could even make comments about what you’ve done and you could lose credibility.  While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim.  Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.

Don’t Copy Another’s Style

When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style.  Video plagiarism is still plagiarism and you will be found out.  This is a huge issue because people work hard to create their own style and niche of YouTube.  Instead, find your own voice and style when you’re making your videos.  Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.

Don’t Post Videos Just for Views

You may be thinking, wait a minute that’s the point of YouTube right?  To get views?  Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell.  Instead, you want to put out videos that you care and are passionate about and that really mean something you.  If you make videos that you find interesting then you’re viewers will also find them interesting.  They can feel your passion for what you’re doing and will want to come back to see more of your work.  Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.

YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post.  Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style.  Also, don’t put up videos that you don’t like or feel passionate about in order to get more views.  Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.

Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.

Facebook is everywhere. Love it, loathe it or just ignore it, it’s a part of modern life that we cannot escape. We are all connected, and its users accept the fact that through it they’re bombarded with information from all walks of life.

Of course, with that comes one of the greatest sources of advertising for the movie industry that there has ever been. You have over 700 million users, all going to one online space with the sole purpose of taking in information. When it comes to the possible number of people your advertising can touch, social media is everything you could dream of.

When it comes to marketing your movie, Facebook has one major benefit over more traditional methods; targeted advertising. With users putting up lists of all their ‘Likes’ by medium and genre, and constantly updating their statuses with their opinions of every topic under the sun, advertisers are being handed all the information they need.

How do I use this information to market?

This information allows you to use both Precise and Broad category targeting to ensure that the promotions you work on are as effective as possible. You can ensure that you are hitting the audience you want.

Whereas in traditional media you have to ensure your ads are seen by as many people as possible just so that you can be sure your target audience will be included, now you can go straight for them.

Facebook is not a magic genie that transforms marketing. Since you aren’t using traditional “Intrusion” methods, there’s no way you can guarantee that people will engage with the ad. Advertising on Facebook is periphery, and users have no need to click on them to learn more.

What you need to do to market your movie on Facebook is create a relationship with the audience. Rather than simply thrusting your product in front of them and making them pay attention, you have to build awareness of the product. While people may not pay attention to your ads, if they’re eye catching enough they will be aware of them.

What do I start?

This is when you should use the facilities available on Facebook to build on that awareness. Create a Page or a Group. Once people have the option of joining these with just one click you can draw them in further. Once you get them Sharing and Commenting, awareness of your movie spreads.

The joy of the Internet is one click content. Upload trailers. Post photos and behind the scenes news throughout the production process. Give users a reason to engage with you and continue the discussion. The key to marketing movies via Facebook is to feed the buzz. Once the relationship and awareness is established, it’s the users themselves who will keep it going.

Of course this can be a two edged sword. Just as Facebook users can spread positive buzz about your movies, they can also destroy it. You have no control over what they generate. The Internet is littered with examples of how high profile advertising campaigns have been derailed by the public turning on it.

Advertising on Facebook can potentially be a much more long term project than traditional Intrusion marketing. It requires the building of relationships and engagement with the users, and that engagement carries its own risks. But the benefits are also long-term. That engagement doesn’t simply end. That connection can remain, and can be migrated to the production company or those involved in the making of the movie. This gives a foothold for future marketing.

Featured images:

Donna loves the cross section of technology and entertainment. She is a social marketing manager at Edictive in Sydney Australia.

FacebookIf you already have a Facebook business page but you’re not getting the attention or the fans that you want, you may need to redesign it.  The person who created the page may not have known how to set it up or perhaps you are just rebranding and you want to make some upgrades.  Whatever the reason, there are some things you can do to make your Facebook business page a success.  The following are just a few ways that you can redesign your Facebook page.

Setting the Category

One of the biggest mistakes that businesses make is not setting the proper category and sub category for the business type.  If you do not want to start from scratch, you can always make this change directly from your business page.  Just click on edit page and then select the basic information link which will allow you to change your business’ category and the sub category.  Make sure you use the one that is the closest to what your company offers.  If you choose the wrong category, when people search they won’t be able to find you and your SEO efforts may not be realized.

Changing Your Wall Preferences

The default wall preference for business pages is everyone which means that anyone can make a post on your wall whether it is positive or negative.  You may not want to allow this on your page so it is best to set this preference to only allow posts from your administrators.  To do this, you want to go to manage permissions and choose the posts by page only.  This means that you have control over what is posted and nobody can either troll your page and your competitors cannot spam your page.  If you don’t care who posts on your page then you can certainly leave it as everyone can post.

Managing Your Content

You do want your fans to be able to comment on your posts but you may not want them to have free reign.  For instance, you may not want profanity on your business page and this is highly acceptable.  Not everyone who is commenting may appreciate this type of profanity and unless you are buying your likes, you don’t want to lose any fans.  In order to set your profanity blocks, you just go to edit page and manage permissions.  There is a tab that offers you no blocks, medium blocks which only block the really bad words and strong blocks that block any type of profanity at all.

It is not difficult to redesign your Facebook page and you don’t even have to start from scratch to do it.  By simply making a few changes, you can have a completely new business page that your fans will enjoy more.  Make sure that you are in the right category and manage who can and cannot post on your page and finally, manage your content by only allowing the level of profanity that you want your fans to use.

Renee Smith has been writing for five years and is well versed in social media and how to use it to promote businesses.

Handset configuration can cause problems sendi...

Handset configuration can cause problems sending and receiving MMS messages. (Photo credit: Wikipedia)

A buzzword that flies around the business world happens to be “efficiency”.  What it basically means is that you are getting the most out of both your time and money as an office, with the minimum amount of waste.  There are plenty of ways to maximize your efficiency as a company, including minimizing printing, switching to a PBX phone system, and eliminating time-wasting habits that server no real purpose.  These are all efforts you can take that can help save your company time and money and will help you run your business as smoothly as possible.

Go Digital; Stay Digital (When You Can)

When is the last time you actually wrote something out, besides filling out a form or signing your name?  More often than not, we are typing things out and sending them via e-mail or some file hosting site rather than printing it out.  But businesses are still printing out paper by the ton, even if it’s unnecessary.  Hard copies have become more or less a security blanket for people uncomfortable having merely a digital file as evidence.  Breaking your employees of the habit of printing out unnecessary hard copies can help you save a lot of money during the fiscal year.  Doing away with hard copies doesn’t stop at your paper-printing tendencies, either.  For example, if you work in an ad agency, opt for a digital file of any video you may need.  Not only does it safe the price of a DVD or CD, but it is also better quality.

Making Calls with Ease

The most efficient way to communicate with anyone, whether it is outside of the office or within the office, is still the phone call.  Rather than wasting time waiting around for a reply via e-mail, a simple phone conversation can end a matter in a matter of seconds.  While the phone is naturally efficient, there are ways to make it even more so.  Using a PBX can help maximize efficient communication both within the office and outside of it.  For one, a PBX will allow for simple dialing in the office; rather than having to dial someone’s entire phone number, a call can be made with a simple four-digit extension.  As for outside calls, rather than setting each phone in the office up with an external phone line, which can be expensive, PBX allows for each phone on the network to connect to a smaller amount of outside phone lines.

Identifying Time-Wasting Business Practices

The old saying is “time is money” and one of the more subtle ways of wasting money is by wasting time.  Using up man-hours for business practices that are unnecessary and superfluous can waste both, especially when those people whose time is being taken up have more important things to do.  Excessive meetings that drag are one of the biggest time-wasters in a corporate setting and time spent in this environment should be monitored and changed if it starts to pose a problem.  A meeting that could have been summed up in a short e-mail, for example, is probably left as such.

Being as efficient as possible is the mark of a good business model.  Cutting wasteful spending of both time and money can assure that your bottom line is as healthy as it could possibly be.

David Bloomer is a business man and freelance writer who loves to give his advice