Anyone who is serious in making their business grow and succeed (even if to say that it is only a home business) should consider scaling their business, but what does scaling a home business means? No businessman or woman would dare foresee the downfall of their business (otherwise that person should just stop because the entire endeavor will end in failure if he or she thinks that the business will not survive) and scaling the business can pave way to the coveted success in lesser time than expected.

Is it really necessary to scale a home business and why scaling your home business matters? To be blunt – yes, it is very important because it could be your stepping stone in achieving life’s desires, utter convenience and to ensure success. Scaling a home business does not always mean branching out, there are other things that a business owner can do in order to grow the home business and perhaps into something larger than imagined.

Ways of Scaling the Business

When someone says to operate the business at scale, he or she means that the resources must be fully allocated and optimized to generate the greatest possible favorable results and market volume. It also means that there should never have any redundancy in given efforts. Every component of the home business or company should work together in achieving a common goal.

Scaling also refers to size and if a serious business owner wants to make his or her business grow in terms of size then looking for potential business partner might just do the trick. A home business can also expand through the help of family or friends. Looking for better deals from potential suppliers can also help create good business camaraderie which can bring a lot of benefits for the business owner. It can also become a ground for a business partnership.

Home business can also use the latest trends in technology to achieve the growth that the business owner wants. A home business is still a business which has a potential to achieve global growth if the owner is bold enough to engage with the things that the new technology offers. No one can doubt the impact that the latest in technology brings. Most businesses achieve financial growth with the same operational cost but the difference is that they incorporated the latest technology on their side (could be a software or a simpler approach made possible by the modern gadget).

Aggressive marketing may or may not work for a certain business owner. There are group of potential clients that simply dislike certain point of aggressiveness in promoting a product while there are others that can be easily persuaded with such marketing tactic. In order to scale the business effectively using certain degree of promoting the product, it is prudent to study the group of potential clients first before proceeding with the plan.

Points to Ponder Regarding Scaling

There is really no argument regarding the importance of scaling in home business. Most of the time, a home business owner should think outside the box and see the whole picture in a different angle. Yes, it is very possible to make the home business grow into something enormous and gigantic and all the possibility of making it come true depends on the business owner.

If a home business entrepreneur is indecisive, lacks confidence, or just fine with the meager income of his or her home business then the possibility of seeing the global growth of his or her business is impossible to happen. If a business owner lacks confidence but would still like to see his or her business attain possible international growth then all he or she needs to do is change the current mindset and adapt a more suitable one to fulfill the goal.

The bottom line is that scaling does matter whether the business is big, medium or a home based and a serious and prudent business owner should start making preparations to take his or her business into the next level. It is not enough that the business can augment financial needs today because you can certainly get more from it. With proper scaling, the home business can flourish and grow into a remarkable source of income that will eventually replace a nine to five job and give financial freedom for years to come.

You may have heard about the relatively new phenomenon of mobile text message marketing. In fact, if you have not heard of it, then it’s high time that you do! Mobile devices are the wave of the future when it comes to marketing your brand online. Mobile text message marketing has many advantages and benefits when it comes to getting your message out to your existing customer base, and even when it comes to spreading your Brands to people that have never heard of you before.

Text Message Marketing

In this day and age, if you are serious about your marketing efforts, then you will allocate at least a portion of your marketing budget to mobile text marketing.

So how does mobile marketing actually work?

– The Logistics Of Mobile Text Message Marketing
First, clients opt in to a text message marketing system by texting a certain keyword to your business’ individualized code or the technical term is short code. After that, clients will receive the mobile marketing messages that your business sends out to them, until such time as they choose to unsubscribe.

– What Kinds Of Messages Can You Get Out To Your Customer Base Through Mobile Text Marketing?
Really, any kind of message can be sent out via mobile text message. Popular messages that businesses choose to send out include news that customers would be interested in or need to know, and deals and bargains that they can get. Also, any website content that a business owner wants to drive traffic to can be sent out via a mobile message.

– The Benefits Of Mobile Text Message Marketing
There are two distinct benefits to mobile marketing, and that is the amount of people that your business will reach and how excited those people will be to receive your message. Even when people ignore the majority of their emails, they religiously check every single text message. In fact, studies have shown time and time again that mobile messages have a far superior open rate the emails. In fact, there is no comparison. When it comes to reach and engagement, mobile marketing really has no equal.

– What Kind Of Experience Do You Want To Give To Your Customers?
One thing to keep in mind when creating your mobile marketing campaign is that, precisely because of the fact that people are going to be so excited to receive a text message, you want to make sure that every single message that you do send out is carefully chosen as a piece of information that your customer base will be thrilled to get from you. The last thing you want to have is a customer base for people that become annoyed with you for pestering them with useless text messages!

When done correctly, there is really no substitute for a strong mobile text marketing campaign. Although it does have certain limitations, such as only being able to deliver short messages, when it comes to reach and the enthusiasm of the recipients of the message – mobile text marketing has no equal.

It’s high time that you gave mobile marketing a try to see what it can do for your business.

Featured images:

Ghaida Eliza is a expert in social media marketing and mobile marketing. She has been working in the industry for more than 5 years and love to share her experience in her writings. She is currently working as a freelance author for Trumpia.

While Apple has not listened to my complaints ...Nokia is known for making beautiful phones, and the latest smartphone offering from Nokia’s Lumia range is the 1020. Stylistically, it’s pretty similar to the previous Lumias, but there are a few new awesome features that you should know about. Because, from a camera you’d never expect to see attached to a smartphone to a wireless charging system, there are some pretty cool things to be learnt about the Nokia Lumia 1020. Here are the top five…

This is the best camera you can find on a smartphone

So, your average smartphone tends to have a four- or eight-megapixel camera, depending upon whether you’re buying a luxury or ‘entertainment’ model. The Nokia Lumia 1020 blows these competitors out of the water by providing a whopping 41-megapixel camera! But, of course, that’s too big for your to put on your Instagram account, so this clever phone also saves a 5 megapixel version for social media purposes. Think of the Lumia 1020 as a camera with a phone attached, rather than the other way around.

And the video’s not too shabby either

Luckily, they didn’t skimp on the video technology, either. The Lumia 1020 offers crisp, clear HD video recording, with up to six times optical zoom without the loss of image quality. Throw in distortion-free, stereo sound that will make you feel like you’re watching your memories live, and you’ll understand why this phone could replace your handycam.

It’s a Windows operating system

Like all of Nokia’s new smartphones, the Lumia 1020 comes with Windows Phone 8. For Apple or Andrioid devotee, this means a different style of menu, based more on lists than icons and with substantially less colour. There are obvious benefits of running Windows on a phone for those who have a PC at home or in the office; think easy syncing to programs like Outlook and Office.

You can charge it without plugging it in

How often have you run out of battery on your phone and forgotten to bring your charger? Or, worse, remembered the damn charger but had no where to plug it in? One of the coolest things about Nokia’s Lumia range are their charging cases. Yep, you read that correctly. They look just like a regular phone case, but when you put them on your phone, it gives its battery a boost. Genius.

The actual hardware has improved

Nokia have listened to customer feedback in order to troubleshoot some of the problems that have faced previous Lumia users. But, more than that, they’ve added in a host of new applications that used to put Nokia’s competitors ahead of the pack. One of these is Nokia Music, an app which the Finnish mobile phone giant anticipates will come to rival Apple’s iTunes.

It’s just so damn beautiful

Perhaps the reason many people will get this phone is purely for aesthetics. The Nokia Lumia 1020 is bright, bold, and stylish at the same time, making it the perfect phone to make you stand out from the crowd.

Frances Ward is a student from Sydney. She was originally planning to rent an iPhone than a Nokia, but after looking into the Lumia 1020, she might need to change her mind.

The failure rate of newcomers to online marketing is quite high, and figures of around 94 percent are often quoted on the Internet. The reasons for these failures are so clear to understand, often relating to the intense curiosity among the newcomers to run in all the directions to get success without doing any solid ground work first. Read on if you want to know what not to do when starting an online business!
* Do not start until you have sufficient money to start your venture. You will need computer, a good website, a good phone system and headset. Printer and fax will also be required. Aside from that, you should keep your eyes glued on sales because this is where your money to grow will come.
* You should avoid chasing everything that comes your way. You know all about “shining object” syndrome as it’s called. You must keep in mind that everybody will tell that their program or idea is the best in the world. For a beginner, everything is quite interesting and chances of getting lost at this stage are quite high. You should choose a high-in-demand niche so that you can start off on a successful note.
* Avoid starting multiple projects without first finishing the one you’ve just started. This can be quite damaging and won’t take you anywhere. This way, you may end up losing your focus completely. Too many projects can lead to paralysis and confusion.

* Don’t allow your curiosity to take over sense of reasoning and start spending on different programs or marketing methods without considering the time you have at disposal to complete the tasks you have at hand.
* Avoid taking first step with online marketing until you are sure about your USP (unique selling point), even if you want to sell online. If you cannot come up with a reason why a customer would choose your product over your competition, then you need to do some serious rethinking!
* Don’t start until you have a detailed plan to generate traffic to your website. As with any business, if you cannot get in customers to your shop, you won’t make any money.
* You should shun get rich quick mentality. When you will first start in your online business, you will see tons of videos, sales pages, and emails promising you good income from day one. As with brick and mortar business, you will have to start from the scratch and move upwards.
Online business is not that difficult, but is also not that easy. You may start with a bang, but without proper guidance you will also fall with a bang! So it would be quite beneficial for you to first go through Empower Network online marketing course that teaches you ins and outs of the game and makes you a master right in the comforts of your home.
In this way, you would be in a much better position to start on a positive note, because “taking action” in the beginning will not only save you time and money, but will also ensure you quick and long lasting success even in this economy.

If you’re ever having a bad day, one of the best things you can do for yourself is participate in a little “schadenfreude,” a German word meaning to get satisfaction or pleasure from the misfortune of others. Take this YouTube video, for example, where a woman is texting as she walks in the mall. Her lack of attention at what’s in front of her results in her falling into the mall fountain. If you’re really having a bad day, you should watch the remix, which pokes fun at her explanation and anger over being laughed at.

While funny YouTube videos are always a nice way to spruce up your day, in all seriousness, the mall fountain video does encourage some discussion on how prevalent our cell phone usage is these days and how we’re increasingly using them more as we shop. In one study where global consumers were asked questions about their mobile communications habits, 82 percent said they embraced connected digital services. The next time you go to a store, take a look around to see how many people are on their phones.

Shopping and mobile usage go hand-in-hand, and shoppers are using their phones for a wide variety of things: to take pictures of things they bought to put on Pinterest, air complaints on a company’s Facebook page, or look around to see whether or not they can get a particular item cheaper somewhere else. It really has become an age where the consumer has all of the power. Therefore, with that in mind, the question must be asked of how a supply chain can thrive in such an environment. Here are several things that come to mind.

A good warehouse is the key to customer satisfaction: If your warehouse is out of sorts, you’ll lose money and customers too. Your warehouse is the backbone of your supply chain and will determine inventory and order fulfillment, so treat it as such and ensure that good practices are being followed. For example, if you’re noticing more inefficiency in labor than usual, why not consider using a labor management system?  This will allow you to put the right amount of people on when they’re needed and avoid overstaffing or understaffing.

Your call center is the voice behind your business:There is nothing more frustrating than calling a call center about an issue and knowing right off the bat that the person on the other end of the line really doesn’t care about your situation at all. Prevent angry customers with proper training and an established protocol to ensure customer success. A growing number of people are taking their cases to Twitter or Facebook as well, so this is an area where good customer service can be achieved too. If customers leave comments, make sure to have someone ready to answer them in a timely matter.

Visibility is pertinent in online retail:Most brick and mortar stores have online storefronts as more customers become comfortable with e-commerce. When a customer hits checkout and submit, they expect to be aware of the order’s status throughout the process until the item reaches their door. If you aren’t able to provide tracking information and status updates, they probably won’t shop with you again.

Although mobile phones and digital communications are changing the way retail is defined, that’s not necessarily a bad thing. By adapting, you can embrace this new type of consumer and enjoy new avenues for revenue.

Featured images:

Ashely is always on her phone like everyone else in the world. To see more, check out her Twitter @ashelymarie1985.

The face of retail is under constant metamorphosis, but its underlying foundation has perhaps been previously revolutionised only by the invention of the credit card and the advent of e-commerce.

Now, their combination has ushered in the era of m-commerce: a literally mobile technology that has quietly seeped into every corner of our lives, turning retail into a ubiquitous experience. It has changed how we view and respond to the very act of shopping itself.

Not convinced? Take a look at our list of several ways that mobile commerce is reshaping the retail landscape:

The Way Customers Select Shops And Products 

The days of thinking endlessly about the product you want and consulting with a dozen people before actually the actual purchase is, for many, now a largely redundant activity. Nowadays, the Internet provides many methods of pre-shopping, a premeditative act that allows us to compare prices, check reviews, find store locations, check opening times, and check for deals – all in the palm of our hand, whether sitting in front of a screen or in an actual shop.

As customers become more empowered, with the ability to quickly gather knowledge and experience, so they also expect faster gratification. But, at the same time, customers have also become more wary of actually buying items. We expect assurances, offers and incentives. Events like Father’s Day or Valentine’s boosts sales because retailers are increasingly aware that they give us concrete reasons to buy products. 

The Way Consumers Buy Items 

Customers shop less and less in actual stores. With the promise of augmented reality mirrors or projections just around the corner, a reality of pure online shopping may not seem too farfetched. According to recent Google research, 84% of mobile shoppers use their phones to search products while in actual stores.

We also use our phones more to pre-shop and our tablets more in actual purchasing. An Emarketer report predicts that by 2017, tablet m-commerce sales in the U.S. will have risen to 71.5% versus only 27% for smartphones. This suggests that retailers looking to renovate their online presence to aim at m-commerce should have a variety of design options that emphasise interactivity. 

The Way Retailers Advertise And Promote Products 

Retailers have been increasingly responding to the m-commerce market by catering for mobile and tablet screens. This means creating well-designed, cross-platform apps that are interactive and shareable on all screen sizes, and that can remember what you have bought, your payment details and predict what you want to buy. Customers also look for flexible loyalty programs that perhaps offer mobile coupon discounts or use geo-targeting to alert shoppers to their in-store offers on the move.

The use of wireless technology like Near Field Communication, which has allowed the increase of one-click payment options like Amazon Payments or PayPal, have helped to streamline and centralise user experience, as well as provide an increasingly assured level of security. Brands also frequently use QR codes to provide a level of interactivity and communication between reality and an online browsing experience. 

The Way Sites And Products Will Become Centralised 

Because we are now able to view products on numerous sites and compare them – or even see competitive products directly on price comparison websites – pricing has become a transparent process. Rather than compete on pricing, marketplaces such as Amazon or Ebay focus on user experience and sheer convenience of browsing, with a vast customer base that provide valuable reviews and a hierarchy of trusted vendors. Their specially designed mobile apps also allow the customer to easily access the sites from any corner of the world at any time. 

The Way The Act Of Shopping Will Change

As mobile technology evolves and adapts, so retail experience becomes ever more tailored to our personal tastes. Retailers are changing how they promote brands through interactive advertising and loyalty programs, as well as phone apps and other technology.

Meanwhile, we consumers are slowly but surely revolutionising the way we shop: we are more informed, more engaged, and have more expectations. At the same time, we are also more sceptical and less likely to purchase. We tend to endorse certain sites that have proved reliable and trustworthy. We’re more loyal, but less trusting. Ultimately, our mobile companions are providing the key to an ever-changing retail experience.

How do you think m-commerce is changing the way we approach retail? Share in the comments below.

Featured images:

Joey Phinn is an avid phone customizer and spends much of her time redecorating gadget interfaces. She recommends K3 Retail

English: drawing of a Windows Phone 7 device, ...

Weave News Reader

This app comes pre-loaded with almost 200 news sources. You can customize it to concentrate on the subjects you like the best by choosing from a menu with interests such as gossip, art, world news, local news, movies, travel, the best restaurants and many more. Price – free. Download here.

The New York Times App

This app gives you the New York Times on your mobile phone. You’ll find the app divided into sections just like the newspaper. It has some convenient features such as saving articles to the cloud for later reading and viewing from other devices. Price – free, although for some content, you must be a NYT subscriber. Download here.

SkyMap Pro

This app lets you pick out the constellations over your head at night. Simply point the phone at the sky. SkyMap will read the stars and render them on the screen with the constellations added as classical drawings. If you wish, SkyMap will show the constellations in red so you won’t lose your night vision. Price $99.00 Download here.

Rowi

This app gives you a Twitter client on your mobile phone. It has features such as auto-name completion, multiple account support, photo uploads and the ability to send articles to Pocket, Instapaper and Readability. Price – free. Download here.

Freda

Every mobile phone should have an app for reading ebooks. Freda is free and supports EPUB, HTML, FB2 and TXT formats. It doesn’t support MOBI from Amazon; but, if you have Calibre on your home computer, you can change the format of anything you download. You can download on your mobile phone from internet sites such as Feedbooks, Project Gutenberg and Smashwords. Price – free. Download here.

Office Mobile

Need to have your cubicle wherever you go? Office Mobile gives you the ability to examine and edit your Word, Excel and Powerpoint documents from the beach. The documents are true to the originals and the format remains intact after you make comments or edits. Price – free. Download here.

Nokia Smart Camera

Use your phone to shoot a sequence of photos in which several pictures are taken one after the other and combined against the same background. You can also add effects to your pictures like adding a blurring effect to individual objects to indicate motion, removing distracting background objects and changing the faces in group shots. Price – free. Download here.

6Sec

This app lets you record and share short six second videos which loop. 6Sec is a full Vine client app which includes an upload feature. Price – free. Download here.

MapQuest

No more getting lost going from Aberdeen South Dakota to Thedford, Nebraska. MapQuest gives you complete directions with complete explanations and distances. Simply enter the beginning and end point and read the screen or listen to verbal instructions and get where you want to go. Price – free. Download here.

Simple Calendar

Everybody needs one. This app brings up your calendar with all of the meetings and appointments you have to get to. It’s easy to use and quick. Perfect for the busy professional or online college students in need of some time- management help. Price – free. Download here.

Alex Faubel enjoys writing about topics related to the intersection of business and technology in career-focused education programs.