Online reputation management is the practice of taking charge of a brand’s reputation on the web. It involves constant monitoring and making sure that the perception of a business stays on the favorable side by boosting positive content and decreasing the visibility of negative content.

reputationOnline reputation management software enables marketers to measure brand recognition, associated value, and generally how well a company is positioned within the online marketplace. What people are saying, and who they are telling, are important things to know. Marketers need to know how consumers are speaking about a brand, whether they like the brand, are disenchanted with your service, praise you or condemn you.

As user generated content (UGC) becomes a more popular way for consumers to learn about products and services, marketers are realizing that it is less their own efforts, and more their fans’ and detractors’, that determine their online success. They need online reputation management software to see where they are succeeding or failing.

Benefits of These Softwares in Business

In the past, we have talked about some of the different tools to measure online reputation management, but these are professional level tools that many social media and marketing agencies use in their social media monitoring efforts.

Radian6 is one of the premiere online reputation management tools available, looking at more than 150 million public sources and networks, like blogs, comments, forums, mainstream news, photos, and videos. They also check Facebook and Twitter for mentions of your company’s brand and keywords.

This online brand management tool examines specific social media metrics of the people talking about you, including Twitter count, comment count, media type, and even sentiment of the messages. Radian6 enables you to create your own online reputation management dashboard, to monitor and report on social media conversations about your brand. Radian6 has access to 30 days of past conversations, although you can archive each month’s data once you start tracking your online brand reputation.

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No one can deny the fact that social media has gained a lot of popularity and importance in recent years. Social media has been able to create highly interactive platforms using which individuals and communities are able to create, share and discuss about various topics. The first social media site was creates in 1994, but it has only gained popularity in the last few years ever since certain new social media sites came into existence. To gain more information regarding Social Media, click on this link, http://en.wikipedia.org/wiki/Social_media.

Image representing Social Media Networks as de...

Social Media Marketing

As social media gained popularity, the use of social media networks as a marketing tool became possible. Social media networks attract millions of users to their site and therefore became a pool of potential customers for businesses. This brought about the emergence of social media marketing, which uses social media networks as a marketing platform. Social media marketing is all about social sharing of content, images, videos and other media for marketing. SMM is one of the latest online marketing types used by most businesses around the world to increase their brand image. You can find more information regarding social media marketing here, http://en.wikipedia.org/wiki/Social_media_marketing.

Social Media for Marketing Goals

Some of the popular goals of using social media for marketing are

  • Website traffic
  • Brand awareness
  • Communicating and interacting with key audiences
  • Conversions
  • Create brand identity
  • Create positive brand association

Tips for using social media site for marketing

Tip #1 Planning

It is important to have a good marketing plan while using social media for marketing. Social media users are very sensitive and any wrong move can seriously damage the brand reputation. Therefore, careful planning of the social media marketing has to be done.

Tip #2 Content

Content is very important in any social media marketing. Ensure that you provide valuable information to the social media users. Create content that is attractive, appealing and informative.

Tip #3 Consistencies in brand image

Social media marketing will involve marketing in various social media networks. It is therefore important to ensure that consistency is maintained while projecting the brand image. The content and language used in the social media networks will have to vary, but ensure that the core identity of the business remains the same throughout.

Tip #4 Blogging

Blogging has profound influence in any type of social media marketing. Blogs that contain valuable content related to your services or products will greatly help in your social media marketing campaign. If your company has a blog, it can be utilized as a social media marketing blog wherein you can display the recent social media efforts you have taken along with information regarding contests and events

Tip #5 Links

Though importance has to be given to providing unique and useful content to the social media users, linking outside articles that provide good information is also a good option. When you link outside sources, it can help build trust and reliability among social media users.

Tip #6 Keep track of your competitors

It is important to keep track of what your competitors are doing. By analyzing your competitors, you will be able to identify valuable data regarding keyword research and strategies used by the competitors in social media networks.

Matthew Anton is a freelance marketing consultant who has successfully used social media as a powerful marketing tool.

YouTube is helping criminals to Steal from Use...Many people who use YouTube don’t really understand what the platform or website is all about.  They just want to post their videos so their friends and families can watch them.  If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make.  Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time.  Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is.  The following are three common YouTube mistakes.

Using Others Keywords and Tags

You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query.  These other companies will notice that you’ve just done that and will not have any respect for you or your company.  They could even make comments about what you’ve done and you could lose credibility.  While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim.  Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.

Don’t Copy Another’s Style

When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style.  Video plagiarism is still plagiarism and you will be found out.  This is a huge issue because people work hard to create their own style and niche of YouTube.  Instead, find your own voice and style when you’re making your videos.  Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.

Don’t Post Videos Just for Views

You may be thinking, wait a minute that’s the point of YouTube right?  To get views?  Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell.  Instead, you want to put out videos that you care and are passionate about and that really mean something you.  If you make videos that you find interesting then you’re viewers will also find them interesting.  They can feel your passion for what you’re doing and will want to come back to see more of your work.  Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.

YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post.  Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style.  Also, don’t put up videos that you don’t like or feel passionate about in order to get more views.  Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.

Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.

Facebook is everywhere. Love it, loathe it or just ignore it, it’s a part of modern life that we cannot escape. We are all connected, and its users accept the fact that through it they’re bombarded with information from all walks of life.

Of course, with that comes one of the greatest sources of advertising for the movie industry that there has ever been. You have over 700 million users, all going to one online space with the sole purpose of taking in information. When it comes to the possible number of people your advertising can touch, social media is everything you could dream of.

When it comes to marketing your movie, Facebook has one major benefit over more traditional methods; targeted advertising. With users putting up lists of all their ‘Likes’ by medium and genre, and constantly updating their statuses with their opinions of every topic under the sun, advertisers are being handed all the information they need.

How do I use this information to market?

This information allows you to use both Precise and Broad category targeting to ensure that the promotions you work on are as effective as possible. You can ensure that you are hitting the audience you want.

Whereas in traditional media you have to ensure your ads are seen by as many people as possible just so that you can be sure your target audience will be included, now you can go straight for them.

Facebook is not a magic genie that transforms marketing. Since you aren’t using traditional “Intrusion” methods, there’s no way you can guarantee that people will engage with the ad. Advertising on Facebook is periphery, and users have no need to click on them to learn more.

What you need to do to market your movie on Facebook is create a relationship with the audience. Rather than simply thrusting your product in front of them and making them pay attention, you have to build awareness of the product. While people may not pay attention to your ads, if they’re eye catching enough they will be aware of them.

What do I start?

This is when you should use the facilities available on Facebook to build on that awareness. Create a Page or a Group. Once people have the option of joining these with just one click you can draw them in further. Once you get them Sharing and Commenting, awareness of your movie spreads.

The joy of the Internet is one click content. Upload trailers. Post photos and behind the scenes news throughout the production process. Give users a reason to engage with you and continue the discussion. The key to marketing movies via Facebook is to feed the buzz. Once the relationship and awareness is established, it’s the users themselves who will keep it going.

Of course this can be a two edged sword. Just as Facebook users can spread positive buzz about your movies, they can also destroy it. You have no control over what they generate. The Internet is littered with examples of how high profile advertising campaigns have been derailed by the public turning on it.

Advertising on Facebook can potentially be a much more long term project than traditional Intrusion marketing. It requires the building of relationships and engagement with the users, and that engagement carries its own risks. But the benefits are also long-term. That engagement doesn’t simply end. That connection can remain, and can be migrated to the production company or those involved in the making of the movie. This gives a foothold for future marketing.

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Donna loves the cross section of technology and entertainment. She is a social marketing manager at Edictive in Sydney Australia.

FacebookIf you already have a Facebook business page but you’re not getting the attention or the fans that you want, you may need to redesign it.  The person who created the page may not have known how to set it up or perhaps you are just rebranding and you want to make some upgrades.  Whatever the reason, there are some things you can do to make your Facebook business page a success.  The following are just a few ways that you can redesign your Facebook page.

Setting the Category

One of the biggest mistakes that businesses make is not setting the proper category and sub category for the business type.  If you do not want to start from scratch, you can always make this change directly from your business page.  Just click on edit page and then select the basic information link which will allow you to change your business’ category and the sub category.  Make sure you use the one that is the closest to what your company offers.  If you choose the wrong category, when people search they won’t be able to find you and your SEO efforts may not be realized.

Changing Your Wall Preferences

The default wall preference for business pages is everyone which means that anyone can make a post on your wall whether it is positive or negative.  You may not want to allow this on your page so it is best to set this preference to only allow posts from your administrators.  To do this, you want to go to manage permissions and choose the posts by page only.  This means that you have control over what is posted and nobody can either troll your page and your competitors cannot spam your page.  If you don’t care who posts on your page then you can certainly leave it as everyone can post.

Managing Your Content

You do want your fans to be able to comment on your posts but you may not want them to have free reign.  For instance, you may not want profanity on your business page and this is highly acceptable.  Not everyone who is commenting may appreciate this type of profanity and unless you are buying your likes, you don’t want to lose any fans.  In order to set your profanity blocks, you just go to edit page and manage permissions.  There is a tab that offers you no blocks, medium blocks which only block the really bad words and strong blocks that block any type of profanity at all.

It is not difficult to redesign your Facebook page and you don’t even have to start from scratch to do it.  By simply making a few changes, you can have a completely new business page that your fans will enjoy more.  Make sure that you are in the right category and manage who can and cannot post on your page and finally, manage your content by only allowing the level of profanity that you want your fans to use.

Renee Smith has been writing for five years and is well versed in social media and how to use it to promote businesses.