The things that can be done online are evolving. These include searches, reverse searches, search engine optimization (SEO) and online reputation management (ORM). Up to a few years ago, ORM was something that an SEO practitioner would do for specific clients. Nowadays, ORM has its own set of skills, tools and the dedicated professionals. Along the way reputation management software has also evolved to be more all-encompassing, and gives immediate results due to continuous monitoring for ORM purposes.

When ORM started out, it was a one-way street without adequately using social media. When a person or company wanted to maintain a good reputation, he resorted to search engines. The aim of early ORM was to keep bad press and publicity from getting to the first page of searches. The objective was simple but the work was not easy. ORM at the time used the same techniques and strategies which were used by SEO, including back linking and profile creations. Due to the tools and strategies used, the results were not immediate. It took at least two months before there were any appreciable changes on the search engine results pages (SERP).

Today’s reputation management has gotten far more advanced and has also moved away from contemporary SEO strategies. Even as SEO strategies and work flows have changed, reputation management emphasis has also changed. The most important consideration for today’s ORM is immediacy. The other is social media. Reputation management has less to do with searches, and more in line with social media interactions. As an example, an establishment’s reputation is usually given as a comment on social media. A customer could comment on Twitter, Instagram, Facebook, Pinterest, Tumblr, Google+, Yelp, Foursquare, or some other social networking or social media website. It can even be a blog on WordPress, Blogger, LiveJournal, or even on a forum. Customers more often than not would give comments, whether good or bad, on social media.

If a restaurant were using a reputation management software, it would know immediately if a customer was satisfied or not with the food or services. The reputation management team can then give a rebuttal, or a spin on the comment. For positive comments, they can re-blog these, or post them on some other social media, or on their own website. This serves as a testimonial. In the case of negative publicity, they can instigate strategies to bury these comments where they are not visible. Alternatively, they can use the comments to do better next time.

My Twitter and The City Streets of Tokyo

For internet marketing, Twitter has become an important tool in getting customers. This has made it an important niche business on its own. Internet marketers know the importance of having a lot of initial followers on Twitter. Although they would like to have an organically grown follower base, it would be better for the business to have a large number of initial followers. For them, buying Twitter followers is the first option.

The search results are a mix of articles outlining not only the methods used in buying Twitter followers but also the reasons why anyone would want to buy Twitter followers. There are a lot of ads on the internet offering this service. There are also different levels or variations and the number of Twitter followers that can be bought.

Some services offer 24 hour delivery, or a five year guarantee, while still others scale their fees according to the number of followers you want to buy. There is a lot of variations and a wide range in pricing. There is definitely a package which is affordable at any budget.

the internet has become a competitive marketplace and Twitter is one of those tools and venues where the customers congregate. One benefit social networking is that it is the internet user’s choice whether to like a post, or to follow an account. The internet user keeps in touch and updated with the posts and feed on that account he follows. This voluntary nature of following an account makes for a captive audience. It is the internet marketer’s fault if he loses a follower. Although the truth is that an internet user will probably unfollow for any of a number of reasons, and sometimes for no reason at all.

Because there is always the possibility of losing followers, the internet marketer has to make sure that his Twitter account is interesting, and that it continues to create a following. A Twitter account with no activity is bound to lose followers. A wrong post or something antagonistic or controversial will definitely lose followers. Sometimes posting an innocuous song can also lose followers. As mentioned above, even if a Twitter account is supposed to have followers with a certain characteristic, there is still no accounting for taste. You cannot satisfy everyone.

Maintaining a competitive Twitter account is going to be hard work. There has to be a continuous stream of posts, it has to be interesting to the right followers, and then the Twitter account has to make the followers buy. This cannot be done too quickly, it has to be with finesse and a lot of patience. Followers will not click on a link to buy something without any reason. They have to be coaxed into buying. This entails engaging the followers into making a decision. It is interesting that you can have a buy link scheduled at regular intervals just in case a follower would want to buy at an odd time.

BC 251 - Video Production 2012Your YouTube marketing campaigns need to be treated with a lot of caution if you want them to be successful. It is important to make sure a lot of effort is put in towards their creation so that they can deliver the desired effects on the target market as well as other viewers. Some of the most effective ways that can be applied to improve the marketing strategies include:

Create high quality videos

While this may seem like an obvious step, upload substandard videos on YouTube thus end very many people up becoming unsuccessful. You don’t have to be a professional video producer to evaluate a good video from a bad one. In the production process, all the shots taken should be stable and clear while lighting should be manipulated in the right way to come up with a top-notch video. A great video should be fun, interesting and compelling to watch giving viewers all the relevant information, they need in a clear and precise manner. If you are not able to come up with such a video, it is better to invest in professional help to be on the safe side.

Make the videos easy to find

Once you are done creating the incredible video, the next step is to make sure that the rest of the world can access it easily. Think about the keywords that will make your video popularity and use of them so that it can be found easily. This way, when you start getting some YouTube views, embeds and ratings the video can make it on universal search engines like Google making it easier for people to understand it. Always remember to use the word “video” after the most important keyword as most people usually use this word when looking for videos.

Share the video with all your friends

One of the most effective ways to improve your YouTube marketing is through word of mouth. Telling all your friends about your latest video and requesting them to tell their friends can help the video become viral which is very good for business. It is also advisable to share the video on popular social media sites like Facebook, Twitter and Google Plus. You can even place the videos on popular blogs in a bid to garner more viewers. It is also advisable to put up the video as a reply of other related videos on YouTube. You can also require people to subscribe to your videos so that they can always be in the loop.

Use YouTube insights

You can take advantage of YouTube insights such as Facebook Insights and Google Analytics that normally provide users with important feedback on the performance of your marketing efforts. Study the videos that you have already uploaded and have gained the most comments and views to see if there is a pattern arising. If you discover that there is a pattern, try and focus more on it as this shows that this is what your viewers are for.

In essence, what you really need to do to improve your YouTube marketing is to create top-notch videos that are interesting and share them widely.

English: Mike Hanbery is a professional speake...At the conclusion of the day, all your effort will end up being wasted when you’re not able to fulfill the most basic principle in business: were you able to nurture or create a relationship with potential clients before you’re telling them your pitch?

Today’s marketplace is incredibly competitive because building your own business is fast becoming a trend in all cultures. You can view it negatively or you can try to find an opportunity in it. In today’s business landscape, many businesses lose focus on what’s really important especially with small home based businesses. Most people are more than contended with their strategy of bombarding their prospects with emails, endless sales pitches and advertisements. You can do the same to try to beat them in their own game. However, you have to recognize that people are quickly becoming tired of this approach.

What is becoming clear is that the despise consumers are exhibiting in offline marketing is also at the same level in the online marketplace.

How many times have you walked into a store and its staff approached you in a matter of seconds. While at your side, the staff spews out upsells that seems to endless. This continues even when you’re done asking questions. At this point, instead of being helpful the staff crosses over on becoming pushy and even annoying. If this goes forward, the store will end up with reviews of poor service that will discourage future customers from coming.

On the internet, things would get a lot worse if the same strategy is used. It’s because word spreads much quicker online than offline. Online users could easily search for feedbacks before they make a purchase. In that case, why does so many internet marketers these days employ the same pushy tactics?

When all is said and done, people want to feel important and respected. It’s what each one of us is expecting when we interact with someone. For online marketers, it means that you should be very careful on how you will try to grab your customers’ attention. Taking on an aggressive strategy makes most people feel berated, which does nothing but to drive them away.

You have to keep this in mind more than ever because of the proliferation of social media. Bad service spreads quicker than good ones. Countless companies have folded because their terrible business practices became viral in an instant through social media. You won’t have to spend more than a few minutes trying to look for examples.

Before you engage people on the internet, it’s important for you not to rush things. Never lose focus of building relationship because it’s the same direction the internet is taking. Look up the changes Google implemented in their search engine’s algorithm recently.  Review the practices of businesses that are able to make a profit in social media. You’ll see that they are holding the same secret formula; and that is tailor all their services around relationship building.

YouTube is helping criminals to Steal from Use...Many people who use YouTube don’t really understand what the platform or website is all about.  They just want to post their videos so their friends and families can watch them.  If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make.  Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time.  Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is.  The following are three common YouTube mistakes.

Using Others Keywords and Tags

You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query.  These other companies will notice that you’ve just done that and will not have any respect for you or your company.  They could even make comments about what you’ve done and you could lose credibility.  While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim.  Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.

Don’t Copy Another’s Style

When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style.  Video plagiarism is still plagiarism and you will be found out.  This is a huge issue because people work hard to create their own style and niche of YouTube.  Instead, find your own voice and style when you’re making your videos.  Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.

Don’t Post Videos Just for Views

You may be thinking, wait a minute that’s the point of YouTube right?  To get views?  Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell.  Instead, you want to put out videos that you care and are passionate about and that really mean something you.  If you make videos that you find interesting then you’re viewers will also find them interesting.  They can feel your passion for what you’re doing and will want to come back to see more of your work.  Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.

YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post.  Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style.  Also, don’t put up videos that you don’t like or feel passionate about in order to get more views.  Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.

Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.

The face of retail is under constant metamorphosis, but its underlying foundation has perhaps been previously revolutionised only by the invention of the credit card and the advent of e-commerce.

Now, their combination has ushered in the era of m-commerce: a literally mobile technology that has quietly seeped into every corner of our lives, turning retail into a ubiquitous experience. It has changed how we view and respond to the very act of shopping itself.

Not convinced? Take a look at our list of several ways that mobile commerce is reshaping the retail landscape:

The Way Customers Select Shops And Products 

The days of thinking endlessly about the product you want and consulting with a dozen people before actually the actual purchase is, for many, now a largely redundant activity. Nowadays, the Internet provides many methods of pre-shopping, a premeditative act that allows us to compare prices, check reviews, find store locations, check opening times, and check for deals – all in the palm of our hand, whether sitting in front of a screen or in an actual shop.

As customers become more empowered, with the ability to quickly gather knowledge and experience, so they also expect faster gratification. But, at the same time, customers have also become more wary of actually buying items. We expect assurances, offers and incentives. Events like Father’s Day or Valentine’s boosts sales because retailers are increasingly aware that they give us concrete reasons to buy products. 

The Way Consumers Buy Items 

Customers shop less and less in actual stores. With the promise of augmented reality mirrors or projections just around the corner, a reality of pure online shopping may not seem too farfetched. According to recent Google research, 84% of mobile shoppers use their phones to search products while in actual stores.

We also use our phones more to pre-shop and our tablets more in actual purchasing. An Emarketer report predicts that by 2017, tablet m-commerce sales in the U.S. will have risen to 71.5% versus only 27% for smartphones. This suggests that retailers looking to renovate their online presence to aim at m-commerce should have a variety of design options that emphasise interactivity. 

The Way Retailers Advertise And Promote Products 

Retailers have been increasingly responding to the m-commerce market by catering for mobile and tablet screens. This means creating well-designed, cross-platform apps that are interactive and shareable on all screen sizes, and that can remember what you have bought, your payment details and predict what you want to buy. Customers also look for flexible loyalty programs that perhaps offer mobile coupon discounts or use geo-targeting to alert shoppers to their in-store offers on the move.

The use of wireless technology like Near Field Communication, which has allowed the increase of one-click payment options like Amazon Payments or PayPal, have helped to streamline and centralise user experience, as well as provide an increasingly assured level of security. Brands also frequently use QR codes to provide a level of interactivity and communication between reality and an online browsing experience. 

The Way Sites And Products Will Become Centralised 

Because we are now able to view products on numerous sites and compare them – or even see competitive products directly on price comparison websites – pricing has become a transparent process. Rather than compete on pricing, marketplaces such as Amazon or Ebay focus on user experience and sheer convenience of browsing, with a vast customer base that provide valuable reviews and a hierarchy of trusted vendors. Their specially designed mobile apps also allow the customer to easily access the sites from any corner of the world at any time. 

The Way The Act Of Shopping Will Change

As mobile technology evolves and adapts, so retail experience becomes ever more tailored to our personal tastes. Retailers are changing how they promote brands through interactive advertising and loyalty programs, as well as phone apps and other technology.

Meanwhile, we consumers are slowly but surely revolutionising the way we shop: we are more informed, more engaged, and have more expectations. At the same time, we are also more sceptical and less likely to purchase. We tend to endorse certain sites that have proved reliable and trustworthy. We’re more loyal, but less trusting. Ultimately, our mobile companions are providing the key to an ever-changing retail experience.

How do you think m-commerce is changing the way we approach retail? Share in the comments below.

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Joey Phinn is an avid phone customizer and spends much of her time redecorating gadget interfaces. She recommends K3 Retail

Over two thirds of businesses are maintaining or increasing their spending on internet marketing services in 2013, according to the recent AT&T Small Business Technology Poll. Given the high Return on Investment (ROI) that spending on digital services produces these statistics are perhaps not surprising. However given the wide range of internet marketing services available selecting the right ones for your business can be a challenge. In this guide you will learn about some of the major internet marketing services that are available and how they can help grow your business.

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Social Media Marketing

Social media marketing has become a key part of all successful businesses digital marketing strategy. A 2011 study conducted by ComScore Networks and TMP Directional Marketing confirmed the importance of social media for business, with 69% of respondents stating that they are more likely to use a particular business if it has a presence on at least one social media site. From Facebook Fanpages, to Twitter, to Google Plus, there are many different places for you to promote your brand and engage with your customer base. Not only is social media marketing a great way to introduce your business to new clients it is also a great way to develop your relationship with existing ones. By being able to interact with customers that are already familiar with and used your business you will be able to increase the lifetime value of those customers.

Email Marketing

Email marketing has arguably the highest ROI of any form of marketing, digital or otherwise. According to Marketing Sherpa’s email benchmark report the average ROI on email marketing was $40 for every $1 spent in 2012. In addition 67% of companies said that they intended to increase their spending on email marketing over the coming year. Email marketing is so effective because it does not require the customer to revisit your site. Instead you are reaching out to your customer on a weekly or monthly basis through their inbox. Using email marketing allows you to develop a relationship with your customer while at the same time educating them about your product or service. If you have a special offer that you would like to run promoting it to your core customers is as easy as sending out an email.

Search Engine Optimization (SEO)

Where the webpages of your site rank in the search engines can make a critical difference to your online presence and the number of visitors you attract. According to research released by Compete.com the first ranked site in Google attracts approximately 53% of all the clicks, and the top 3 search results attract 77% of all clicks. If you are featured outside of the first page you can expect to receive less than 1% of all clicks for that search term. This demonstrates why it is crucial to have SEO as part of your digital marketing strategy. An internet marketing services company can make sure that your content is correctly categorized by search engines such as Google and Yahoo and that maintains a sustained and well ranked position above your competition.

Featured images:
  •  License: Image author owned
  •  License: Creative Commons image source

Johan Hedin is the Managing Director of Marketing Ignite, the Company offering Internet Marketing Services in Thailand.

Getting the right power source for your household or enterprise should be one of the priorities on your to-do list. Since almost everything runs on electricity nowadays, you will have to make sure that you sign up with a reliable provider that will not only give you the electrical connection you need, but will give you the cheapest electricity rate with the best value for your money. To do this, you will need to keep a few things in mind in order to acquire your goal of having stellar service while paying for a very minimal amount.

Finding a good service provider does not come easily, or else a lot of people would be paying cheaply for their own connections thus putting a lot of moderate to high charging companies out of business. In order to find out how it will work best for you, you will first need to observe and take note of your household or business’ regular electricity consumption. This will be your basis when you start comparing figures between your current supplier and the new company who will pass your standards and parameters.

When you have established how much power you consume on a monthly basis, come up with the names of several companies that are direct competitors of the current company you have subscribed with. One of them is most likely to beat your current one in the price per kilowatt hour. Your search does not end here though. Not all cheaply priced rates will give you an overall cheaper bill at the end of the month. There are a lot of firms that charge hidden costs on top of their advertised low rates. This is what you should watch out for.

It may not be possible for you to have a trial month with a certain company because most contracts state that you are to be tied up with them for a certain period of time, or else you are to pay a penalty amount. If such is the case, you will need to come up with a plan to discover whether their advertised rates are genuine and have no add-ons. One such way to do this is to find out feedback forums about the service of the particular provider you intend to go with. Most online websites have forums that welcome unbiased feedback from consumers everywhere.

Go and see for yourself whether you are better off with your current company or you ought to change to a new one. The road to finding great value energy companies is not easy but if you compare energy prices with other suppliers, you might just be able to get yourself a great deal and enjoy long term savings.

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