YouTube is helping criminals to Steal from Use...Many people who use YouTube don’t really understand what the platform or website is all about.  They just want to post their videos so their friends and families can watch them.  If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make.  Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time.  Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is.  The following are three common YouTube mistakes.

Using Others Keywords and Tags

You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query.  These other companies will notice that you’ve just done that and will not have any respect for you or your company.  They could even make comments about what you’ve done and you could lose credibility.  While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim.  Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.

Don’t Copy Another’s Style

When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style.  Video plagiarism is still plagiarism and you will be found out.  This is a huge issue because people work hard to create their own style and niche of YouTube.  Instead, find your own voice and style when you’re making your videos.  Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.

Don’t Post Videos Just for Views

You may be thinking, wait a minute that’s the point of YouTube right?  To get views?  Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell.  Instead, you want to put out videos that you care and are passionate about and that really mean something you.  If you make videos that you find interesting then you’re viewers will also find them interesting.  They can feel your passion for what you’re doing and will want to come back to see more of your work.  Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.

YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post.  Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style.  Also, don’t put up videos that you don’t like or feel passionate about in order to get more views.  Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.

Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.

Facebook is everywhere. Love it, loathe it or just ignore it, it’s a part of modern life that we cannot escape. We are all connected, and its users accept the fact that through it they’re bombarded with information from all walks of life.

Of course, with that comes one of the greatest sources of advertising for the movie industry that there has ever been. You have over 700 million users, all going to one online space with the sole purpose of taking in information. When it comes to the possible number of people your advertising can touch, social media is everything you could dream of.

When it comes to marketing your movie, Facebook has one major benefit over more traditional methods; targeted advertising. With users putting up lists of all their ‘Likes’ by medium and genre, and constantly updating their statuses with their opinions of every topic under the sun, advertisers are being handed all the information they need.

How do I use this information to market?

This information allows you to use both Precise and Broad category targeting to ensure that the promotions you work on are as effective as possible. You can ensure that you are hitting the audience you want.

Whereas in traditional media you have to ensure your ads are seen by as many people as possible just so that you can be sure your target audience will be included, now you can go straight for them.

Facebook is not a magic genie that transforms marketing. Since you aren’t using traditional “Intrusion” methods, there’s no way you can guarantee that people will engage with the ad. Advertising on Facebook is periphery, and users have no need to click on them to learn more.

What you need to do to market your movie on Facebook is create a relationship with the audience. Rather than simply thrusting your product in front of them and making them pay attention, you have to build awareness of the product. While people may not pay attention to your ads, if they’re eye catching enough they will be aware of them.

What do I start?

This is when you should use the facilities available on Facebook to build on that awareness. Create a Page or a Group. Once people have the option of joining these with just one click you can draw them in further. Once you get them Sharing and Commenting, awareness of your movie spreads.

The joy of the Internet is one click content. Upload trailers. Post photos and behind the scenes news throughout the production process. Give users a reason to engage with you and continue the discussion. The key to marketing movies via Facebook is to feed the buzz. Once the relationship and awareness is established, it’s the users themselves who will keep it going.

Of course this can be a two edged sword. Just as Facebook users can spread positive buzz about your movies, they can also destroy it. You have no control over what they generate. The Internet is littered with examples of how high profile advertising campaigns have been derailed by the public turning on it.

Advertising on Facebook can potentially be a much more long term project than traditional Intrusion marketing. It requires the building of relationships and engagement with the users, and that engagement carries its own risks. But the benefits are also long-term. That engagement doesn’t simply end. That connection can remain, and can be migrated to the production company or those involved in the making of the movie. This gives a foothold for future marketing.

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Donna loves the cross section of technology and entertainment. She is a social marketing manager at Edictive in Sydney Australia.

Over two thirds of businesses are maintaining or increasing their spending on internet marketing services in 2013, according to the recent AT&T Small Business Technology Poll. Given the high Return on Investment (ROI) that spending on digital services produces these statistics are perhaps not surprising. However given the wide range of internet marketing services available selecting the right ones for your business can be a challenge. In this guide you will learn about some of the major internet marketing services that are available and how they can help grow your business.

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Social Media Marketing

Social media marketing has become a key part of all successful businesses digital marketing strategy. A 2011 study conducted by ComScore Networks and TMP Directional Marketing confirmed the importance of social media for business, with 69% of respondents stating that they are more likely to use a particular business if it has a presence on at least one social media site. From Facebook Fanpages, to Twitter, to Google Plus, there are many different places for you to promote your brand and engage with your customer base. Not only is social media marketing a great way to introduce your business to new clients it is also a great way to develop your relationship with existing ones. By being able to interact with customers that are already familiar with and used your business you will be able to increase the lifetime value of those customers.

Email Marketing

Email marketing has arguably the highest ROI of any form of marketing, digital or otherwise. According to Marketing Sherpa’s email benchmark report the average ROI on email marketing was $40 for every $1 spent in 2012. In addition 67% of companies said that they intended to increase their spending on email marketing over the coming year. Email marketing is so effective because it does not require the customer to revisit your site. Instead you are reaching out to your customer on a weekly or monthly basis through their inbox. Using email marketing allows you to develop a relationship with your customer while at the same time educating them about your product or service. If you have a special offer that you would like to run promoting it to your core customers is as easy as sending out an email.

Search Engine Optimization (SEO)

Where the webpages of your site rank in the search engines can make a critical difference to your online presence and the number of visitors you attract. According to research released by Compete.com the first ranked site in Google attracts approximately 53% of all the clicks, and the top 3 search results attract 77% of all clicks. If you are featured outside of the first page you can expect to receive less than 1% of all clicks for that search term. This demonstrates why it is crucial to have SEO as part of your digital marketing strategy. An internet marketing services company can make sure that your content is correctly categorized by search engines such as Google and Yahoo and that maintains a sustained and well ranked position above your competition.

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  •  License: Creative Commons image source

Johan Hedin is the Managing Director of Marketing Ignite, the Company offering Internet Marketing Services in Thailand.

Handset configuration can cause problems sendi...

Handset configuration can cause problems sending and receiving MMS messages. (Photo credit: Wikipedia)

A buzzword that flies around the business world happens to be “efficiency”.  What it basically means is that you are getting the most out of both your time and money as an office, with the minimum amount of waste.  There are plenty of ways to maximize your efficiency as a company, including minimizing printing, switching to a PBX phone system, and eliminating time-wasting habits that server no real purpose.  These are all efforts you can take that can help save your company time and money and will help you run your business as smoothly as possible.

Go Digital; Stay Digital (When You Can)

When is the last time you actually wrote something out, besides filling out a form or signing your name?  More often than not, we are typing things out and sending them via e-mail or some file hosting site rather than printing it out.  But businesses are still printing out paper by the ton, even if it’s unnecessary.  Hard copies have become more or less a security blanket for people uncomfortable having merely a digital file as evidence.  Breaking your employees of the habit of printing out unnecessary hard copies can help you save a lot of money during the fiscal year.  Doing away with hard copies doesn’t stop at your paper-printing tendencies, either.  For example, if you work in an ad agency, opt for a digital file of any video you may need.  Not only does it safe the price of a DVD or CD, but it is also better quality.

Making Calls with Ease

The most efficient way to communicate with anyone, whether it is outside of the office or within the office, is still the phone call.  Rather than wasting time waiting around for a reply via e-mail, a simple phone conversation can end a matter in a matter of seconds.  While the phone is naturally efficient, there are ways to make it even more so.  Using a PBX can help maximize efficient communication both within the office and outside of it.  For one, a PBX will allow for simple dialing in the office; rather than having to dial someone’s entire phone number, a call can be made with a simple four-digit extension.  As for outside calls, rather than setting each phone in the office up with an external phone line, which can be expensive, PBX allows for each phone on the network to connect to a smaller amount of outside phone lines.

Identifying Time-Wasting Business Practices

The old saying is “time is money” and one of the more subtle ways of wasting money is by wasting time.  Using up man-hours for business practices that are unnecessary and superfluous can waste both, especially when those people whose time is being taken up have more important things to do.  Excessive meetings that drag are one of the biggest time-wasters in a corporate setting and time spent in this environment should be monitored and changed if it starts to pose a problem.  A meeting that could have been summed up in a short e-mail, for example, is probably left as such.

Being as efficient as possible is the mark of a good business model.  Cutting wasteful spending of both time and money can assure that your bottom line is as healthy as it could possibly be.

David Bloomer is a business man and freelance writer who loves to give his advice