Online reputation management is the practice of taking charge of a brand’s reputation on the web. It involves constant monitoring and making sure that the perception of a business stays on the favorable side by boosting positive content and decreasing the visibility of negative content.

reputationOnline reputation management software enables marketers to measure brand recognition, associated value, and generally how well a company is positioned within the online marketplace. What people are saying, and who they are telling, are important things to know. Marketers need to know how consumers are speaking about a brand, whether they like the brand, are disenchanted with your service, praise you or condemn you.

As user generated content (UGC) becomes a more popular way for consumers to learn about products and services, marketers are realizing that it is less their own efforts, and more their fans’ and detractors’, that determine their online success. They need online reputation management software to see where they are succeeding or failing.

Benefits of These Softwares in Business

In the past, we have talked about some of the different tools to measure online reputation management, but these are professional level tools that many social media and marketing agencies use in their social media monitoring efforts.

Radian6 is one of the premiere online reputation management tools available, looking at more than 150 million public sources and networks, like blogs, comments, forums, mainstream news, photos, and videos. They also check Facebook and Twitter for mentions of your company’s brand and keywords.

This online brand management tool examines specific social media metrics of the people talking about you, including Twitter count, comment count, media type, and even sentiment of the messages. Radian6 enables you to create your own online reputation management dashboard, to monitor and report on social media conversations about your brand. Radian6 has access to 30 days of past conversations, although you can archive each month’s data once you start tracking your online brand reputation.

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Marketing on Twitter is now being widely practiced by most of the popular companies in the world. As this online platform gives wider exposure, a little misuse of its provisions can cause serious setbacks to the business.

In case, you are thinking of entering Twitter, you should follow the below mentioned doesn’t have fruitful Twitter marketing experience.

What not to do when marketing your business on Twitter

1. Be casual

Your company’s Twitter account should have a professional look. Open the account in your name or in your company’s name. Your tweets should always have information related to your company. It does not mean that you should always post promotional tweets, but tweeting about matters, which are unrelated to your business, will divert the attention. People should feel that reading your tweets would give them knowledge about your company. Hence, keep your tweets informative and the tone professional.

2. Create multiple accounts of the same genre

Creating accounts for each of your products will confuse people. Moreover, you will have to put extra efforts to manage each account. Rather, you should focus on having a single account for all your products.

In case, you sell different kinds of products then having separate Twitter accounts is fine. Similarly, you can have an account, which would handle the customer service.

Ensure that all of your accounts are working fine and not compromising your online reputation.

3. Ignore people

Whenever someone retweets your tweets, sends a message, or replies to you, it becomes important for you to respond to the person. Responding will be evidence that your company’s tweet account is managed by a person and not by a bot. Your response will be an encouragement for the people to retweet your company tweets.

4. Follow everyone

Do not just follow everyone as a rule. Use your discretion. You will be able to get maximum advantage from Twitter by following those who matter to your business. There is no point in following spammers or those who have no interest or concern with what your brand is all about.

When you seek out people to follow, keep your interests and goal in mind. If someone initiates a connection, do not restrict to just follow them. Say hello or thanks to them so that your personal interest in engaging them is quite clear.

5. Use poor English

Remember, tweets from your company account are responsible for building your online reputation. Usage of poor language will create a negative image about your company. When you are trying to build a substantial relationship with your customers, you have to sound sincere. Grammatical and spelling errors in your tweets will erode your credibility.

Hence, do not write your tweets in upper case. It is a very effective tip about what not to do when marketing your business on Twitter. Follow the rules of English writing, spelling, and grammar.

Lastly, always proofread the tweets before making them live.
Spamming your followers

Too much self-promotion in your tweets will generate negative response. In fact, you will lose followers if you paste links leading to your website very frequently. Though you can buy Twitter followers, maintaining their number is equally important.

You should also post links to other interesting information that you come across on the internet. Be sure to share your thoughts and ask about the thoughts of your followers. Do not just paste any link. It should always be accompanied by your opinions.

The things that can be done online are evolving. These include searches, reverse searches, search engine optimization (SEO) and online reputation management (ORM). Up to a few years ago, ORM was something that an SEO practitioner would do for specific clients. Nowadays, ORM has its own set of skills, tools and the dedicated professionals. Along the way reputation management software has also evolved to be more all-encompassing, and gives immediate results due to continuous monitoring for ORM purposes.

When ORM started out, it was a one-way street without adequately using social media. When a person or company wanted to maintain a good reputation, he resorted to search engines. The aim of early ORM was to keep bad press and publicity from getting to the first page of searches. The objective was simple but the work was not easy. ORM at the time used the same techniques and strategies which were used by SEO, including back linking and profile creations. Due to the tools and strategies used, the results were not immediate. It took at least two months before there were any appreciable changes on the search engine results pages (SERP).

Today’s reputation management has gotten far more advanced and has also moved away from contemporary SEO strategies. Even as SEO strategies and work flows have changed, reputation management emphasis has also changed. The most important consideration for today’s ORM is immediacy. The other is social media. Reputation management has less to do with searches, and more in line with social media interactions. As an example, an establishment’s reputation is usually given as a comment on social media. A customer could comment on Twitter, Instagram, Facebook, Pinterest, Tumblr, Google+, Yelp, Foursquare, or some other social networking or social media website. It can even be a blog on WordPress, Blogger, LiveJournal, or even on a forum. Customers more often than not would give comments, whether good or bad, on social media.

If a restaurant were using a reputation management software, it would know immediately if a customer was satisfied or not with the food or services. The reputation management team can then give a rebuttal, or a spin on the comment. For positive comments, they can re-blog these, or post them on some other social media, or on their own website. This serves as a testimonial. In the case of negative publicity, they can instigate strategies to bury these comments where they are not visible. Alternatively, they can use the comments to do better next time.

My Twitter and The City Streets of Tokyo

For internet marketing, Twitter has become an important tool in getting customers. This has made it an important niche business on its own. Internet marketers know the importance of having a lot of initial followers on Twitter. Although they would like to have an organically grown follower base, it would be better for the business to have a large number of initial followers. For them, buying Twitter followers is the first option.

The search results are a mix of articles outlining not only the methods used in buying Twitter followers but also the reasons why anyone would want to buy Twitter followers. There are a lot of ads on the internet offering this service. There are also different levels or variations and the number of Twitter followers that can be bought.

Some services offer 24 hour delivery, or a five year guarantee, while still others scale their fees according to the number of followers you want to buy. There is a lot of variations and a wide range in pricing. There is definitely a package which is affordable at any budget.

the internet has become a competitive marketplace and Twitter is one of those tools and venues where the customers congregate. One benefit social networking is that it is the internet user’s choice whether to like a post, or to follow an account. The internet user keeps in touch and updated with the posts and feed on that account he follows. This voluntary nature of following an account makes for a captive audience. It is the internet marketer’s fault if he loses a follower. Although the truth is that an internet user will probably unfollow for any of a number of reasons, and sometimes for no reason at all.

Because there is always the possibility of losing followers, the internet marketer has to make sure that his Twitter account is interesting, and that it continues to create a following. A Twitter account with no activity is bound to lose followers. A wrong post or something antagonistic or controversial will definitely lose followers. Sometimes posting an innocuous song can also lose followers. As mentioned above, even if a Twitter account is supposed to have followers with a certain characteristic, there is still no accounting for taste. You cannot satisfy everyone.

Maintaining a competitive Twitter account is going to be hard work. There has to be a continuous stream of posts, it has to be interesting to the right followers, and then the Twitter account has to make the followers buy. This cannot be done too quickly, it has to be with finesse and a lot of patience. Followers will not click on a link to buy something without any reason. They have to be coaxed into buying. This entails engaging the followers into making a decision. It is interesting that you can have a buy link scheduled at regular intervals just in case a follower would want to buy at an odd time.

There are plenty of websites where people can share other content to other people. YouTube, Facebook, and Twitter all come to mind when it comes to those things. However, another website that does this is SoundCloud but it focuses on a specific niche: audio tracks. If you are a frequent user of social media websites such as Facebook or Twitter, you have no doubt stumbled upon a post that a friend of yours have uploaded a song on SoundCloud or that someone you know has listened to a song on the website. This is what makes SoundCloud extremely useful as it has very deep integration with various social media websites which makes it easy to spread your songs around. However, if you really want to tap into that power, then perhaps you buy SoundCloud plays.

What Will I get if I Buy?

To understand the advantages of buying, it is useful to first understand how a person becomes popular in SoundCloud. The users of SoundCloud are mostly music aficionados that enjoy listening to or creating music. Here you can find tons of covers and original songs made by users such as yourself. When people look for a specific song or cover, they search for the song’s title and user uploads will be displayed. It is displayed in such a way that the more popular songs are on top since there are likely of the better quality; if a lot of people played the song, then it’s probably good. However, this poses a problem for newcomers since they will likely get drowned by those that came in first. Of course it isn’t a problem if you were one of the first people to cover the song, but with the staggering amount of user uploads, it would be difficult to get a head start. That is why it is important for you to buy SoundCloud plays since it does give you that head start to pull away from other people.

Why Should I Buy?

So in the end you will be getting more plays for your songs compared to other people. So what’s so exciting about that? For the ordinary users, not so much; however, a lot of aspiring musicians have begun using the website as a means to promote their songs or to become famous enough to land a recording deal. This is where it becomes really advantageous to buy SoundCloud plays as having an edge among the myriads of aspiring singers is a big deal.

Also, a lot of the YouTube celebrities that do covers of songs and sing their originals are getting paid doing that. So if they can further increase their popularity to get even more people to view their YouTube channel, then it all becomes worth it.

Moreover, since SoundCloud is deeply integrated with social media websites, people can see if their friends listen to your songs and this in turn will generate interest which will spiral up to even more plays thus increasing your popularity even more.

http://www.flickr.com/photos/thomashawk/420604426/sizes/s/Who doesn’t want more and more people on their followers list on Twitter? The answer to that is, everyone wants more followers not only on Twitter, but also on Instagram, Pinterest, and Facebook, etc. below are 5 dead easy tips on how to buy Twitter followers.

Have a good profile and cover photo for your Twitter profile

There are hundreds of thousands of fake ID’s or spammers on Twitter today. And most of them don’t bother to put a profile picture or cover photo. Therefore, the first step for you is to put a clear photograph of yourself so that you are not mistaken to be a spammer. Most people who have some knowledge of social sites will think that you are a dummy account that is used to buy Twitter followers.

Have your Twitter bio correct and interesting

Whenever someone thinks of following you, he/she will go through your Twitter bio, so keep it real and fill everything. Fill it correct and interesting. Because, people will think before following you that if your tweets are fine to be on their wall.

Don’t tweet excessively

This is one of the key elements to keep in mind. Do not tweet very much. Even celebrities who tweet too much are most likely unfollowed from Twitter.

Take a different approach

If you have some money to spend, you can consult a web site specializing in selling Twitter followers and buy Twitter followers. However, keep in mind not to buy followers that are just dummy accounts. There are also websites that sell active Twitter followers. These followers don’t come very cheap but also don’t come very expensive. It is wise to first buy a handful amount because then you will get more followers automatically through them.

Spread your Twitter account URL at some places

Spread your Twitter URL around the place. You can also use other social networking sites such as Facebook fan page and personal account. Many other places such as your website and other things can also bear your Twitter URL.

In addition, some other approaches such as you should be good on Twitter, do not make tweets like the one made by Justine Sacco that made headlines worldwide. People do not want to have their walls to accept some bad or non-meaningful tweets. So, keep in mind to stay clean, don’t be too active on Twitter and put real and interesting Twitter bio and yes, don’t embarrass or post negative tweets about anyone.

BC 251 - Video Production 2012Your YouTube marketing campaigns need to be treated with a lot of caution if you want them to be successful. It is important to make sure a lot of effort is put in towards their creation so that they can deliver the desired effects on the target market as well as other viewers. Some of the most effective ways that can be applied to improve the marketing strategies include:

Create high quality videos

While this may seem like an obvious step, upload substandard videos on YouTube thus end very many people up becoming unsuccessful. You don’t have to be a professional video producer to evaluate a good video from a bad one. In the production process, all the shots taken should be stable and clear while lighting should be manipulated in the right way to come up with a top-notch video. A great video should be fun, interesting and compelling to watch giving viewers all the relevant information, they need in a clear and precise manner. If you are not able to come up with such a video, it is better to invest in professional help to be on the safe side.

Make the videos easy to find

Once you are done creating the incredible video, the next step is to make sure that the rest of the world can access it easily. Think about the keywords that will make your video popularity and use of them so that it can be found easily. This way, when you start getting some YouTube views, embeds and ratings the video can make it on universal search engines like Google making it easier for people to understand it. Always remember to use the word “video” after the most important keyword as most people usually use this word when looking for videos.

Share the video with all your friends

One of the most effective ways to improve your YouTube marketing is through word of mouth. Telling all your friends about your latest video and requesting them to tell their friends can help the video become viral which is very good for business. It is also advisable to share the video on popular social media sites like Facebook, Twitter and Google Plus. You can even place the videos on popular blogs in a bid to garner more viewers. It is also advisable to put up the video as a reply of other related videos on YouTube. You can also require people to subscribe to your videos so that they can always be in the loop.

Use YouTube insights

You can take advantage of YouTube insights such as Facebook Insights and Google Analytics that normally provide users with important feedback on the performance of your marketing efforts. Study the videos that you have already uploaded and have gained the most comments and views to see if there is a pattern arising. If you discover that there is a pattern, try and focus more on it as this shows that this is what your viewers are for.

In essence, what you really need to do to improve your YouTube marketing is to create top-notch videos that are interesting and share them widely.

More than a decade ago, even before Larry and Sergey created Google as their school project, Altavista was the dominant search engine. When someone wants his website to rise up in the search results, he simply needs to optimize his website based in on-page factors. That was all there is to SEO. At the same time, paid search took the spotlight most of the time, since if compared today, it was very inexpensive then. SEO then was fairly straightforward and simple mainly because of lack of competition.

However, as the turn of the century arrived, Google came into the picture. We all know how big a game changer Google is. In fact, it has such a huge impact that it didn’t take long before it was pretty much the only search engine people are using when they want to find something on the internet.

It’s important for every person who deals with SEO to be up-to-date with game changers; and if possible, even try to be ahead of the curve. Because in this industry, those who are able to adopt their SEO strategies on the fly are often the winners.

We all know that Penguin 2.0 has just entered our premises. Whether it was invited or not, it doesn’t matter really. With that said, here are some game changes you are forced to make if you want to remain competitive.

Streamline Your Content

Let’s say you have a blog that is in the smartphone niche. The recent update wouldn’t penalize you as long as you stay within that niche. Publishing content that talks about something else in nature, no matter how great a content is. It would most likely do more harm than good. It’s obvious that what the changes Google has applied in its algorithm wants webmasters to specialize. They might be under the impression that having a blog that stretches to any topics depending on what the mood of the owner is that day is unprofessional.

Ensure that you’ve Now Switched to Advanced Content

If you don’t know what advanced content at this point, then you’re in trouble. It means that your content probably isn’t as effective as they used to be. Advanced content includes the likes of white papers, systematic tutorials, a post complete with video, images and even an infographic even. Hence, what Google is trying to tell anyone who wants to rise up in the ranks, is that they should be real experts in the niche they’ve chosen. Publishing half-baked articles that took only a few minutes to create wouldn’t cut it as it has before.

Association with Reputable Online Media Outlets

Since Google is set to only give the top spots to credible and reputable online media outlets, anyone who wants to squeeze in needs to let Google think that you’re one of the big boys. Being cited by credible online media outlets is a huge boost in the SEO efforts of websites post Penguin 2.0 era. Hence, you should work hard to have a link posted in one of your favorite websites.

No one can deny the fact that social media has gained a lot of popularity and importance in recent years. Social media has been able to create highly interactive platforms using which individuals and communities are able to create, share and discuss about various topics. The first social media site was creates in 1994, but it has only gained popularity in the last few years ever since certain new social media sites came into existence. To gain more information regarding Social Media, click on this link, http://en.wikipedia.org/wiki/Social_media.

Image representing Social Media Networks as de...

Social Media Marketing

As social media gained popularity, the use of social media networks as a marketing tool became possible. Social media networks attract millions of users to their site and therefore became a pool of potential customers for businesses. This brought about the emergence of social media marketing, which uses social media networks as a marketing platform. Social media marketing is all about social sharing of content, images, videos and other media for marketing. SMM is one of the latest online marketing types used by most businesses around the world to increase their brand image. You can find more information regarding social media marketing here, http://en.wikipedia.org/wiki/Social_media_marketing.

Social Media for Marketing Goals

Some of the popular goals of using social media for marketing are

  • Website traffic
  • Brand awareness
  • Communicating and interacting with key audiences
  • Conversions
  • Create brand identity
  • Create positive brand association

Tips for using social media site for marketing

Tip #1 Planning

It is important to have a good marketing plan while using social media for marketing. Social media users are very sensitive and any wrong move can seriously damage the brand reputation. Therefore, careful planning of the social media marketing has to be done.

Tip #2 Content

Content is very important in any social media marketing. Ensure that you provide valuable information to the social media users. Create content that is attractive, appealing and informative.

Tip #3 Consistencies in brand image

Social media marketing will involve marketing in various social media networks. It is therefore important to ensure that consistency is maintained while projecting the brand image. The content and language used in the social media networks will have to vary, but ensure that the core identity of the business remains the same throughout.

Tip #4 Blogging

Blogging has profound influence in any type of social media marketing. Blogs that contain valuable content related to your services or products will greatly help in your social media marketing campaign. If your company has a blog, it can be utilized as a social media marketing blog wherein you can display the recent social media efforts you have taken along with information regarding contests and events

Tip #5 Links

Though importance has to be given to providing unique and useful content to the social media users, linking outside articles that provide good information is also a good option. When you link outside sources, it can help build trust and reliability among social media users.

Tip #6 Keep track of your competitors

It is important to keep track of what your competitors are doing. By analyzing your competitors, you will be able to identify valuable data regarding keyword research and strategies used by the competitors in social media networks.

Matthew Anton is a freelance marketing consultant who has successfully used social media as a powerful marketing tool.

You may have heard about the relatively new phenomenon of mobile text message marketing. In fact, if you have not heard of it, then it’s high time that you do! Mobile devices are the wave of the future when it comes to marketing your brand online. Mobile text message marketing has many advantages and benefits when it comes to getting your message out to your existing customer base, and even when it comes to spreading your Brands to people that have never heard of you before.

Text Message Marketing

In this day and age, if you are serious about your marketing efforts, then you will allocate at least a portion of your marketing budget to mobile text marketing.

So how does mobile marketing actually work?

– The Logistics Of Mobile Text Message Marketing
First, clients opt in to a text message marketing system by texting a certain keyword to your business’ individualized code or the technical term is short code. After that, clients will receive the mobile marketing messages that your business sends out to them, until such time as they choose to unsubscribe.

– What Kinds Of Messages Can You Get Out To Your Customer Base Through Mobile Text Marketing?
Really, any kind of message can be sent out via mobile text message. Popular messages that businesses choose to send out include news that customers would be interested in or need to know, and deals and bargains that they can get. Also, any website content that a business owner wants to drive traffic to can be sent out via a mobile message.

– The Benefits Of Mobile Text Message Marketing
There are two distinct benefits to mobile marketing, and that is the amount of people that your business will reach and how excited those people will be to receive your message. Even when people ignore the majority of their emails, they religiously check every single text message. In fact, studies have shown time and time again that mobile messages have a far superior open rate the emails. In fact, there is no comparison. When it comes to reach and engagement, mobile marketing really has no equal.

– What Kind Of Experience Do You Want To Give To Your Customers?
One thing to keep in mind when creating your mobile marketing campaign is that, precisely because of the fact that people are going to be so excited to receive a text message, you want to make sure that every single message that you do send out is carefully chosen as a piece of information that your customer base will be thrilled to get from you. The last thing you want to have is a customer base for people that become annoyed with you for pestering them with useless text messages!

When done correctly, there is really no substitute for a strong mobile text marketing campaign. Although it does have certain limitations, such as only being able to deliver short messages, when it comes to reach and the enthusiasm of the recipients of the message – mobile text marketing has no equal.

It’s high time that you gave mobile marketing a try to see what it can do for your business.

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Ghaida Eliza is a expert in social media marketing and mobile marketing. She has been working in the industry for more than 5 years and love to share her experience in her writings. She is currently working as a freelance author for Trumpia.