Email marketing offers an effective way to market any business. If you plan to utilize email marketing campaigns to interact with customers and possibly get new clients, then there is a need to build your subscribers’ list. Even though there are questionable techniques to gain subscribers, the most efficient means to grow the subscribers is through genuine and organic interest and close interaction with customers. Here are 5 ways to grow your email marketing subscribers.
Run a Contest
Promotions or contests greatly encourage potential subscribers to opt-in to an email list. Make sign-up as part of the entry requirements of the contest. You can even offer new subscribers an opportunity to share this contest with their friends in order to get more entries.
Remember that it is vital to post the contest’s rules to ensure clarity concerning the addition of the entrants to your email list. Moreover, state the frequency with which you will be sending messages along with the nature of the contents that you will send.
Use the Social Media
In case you are a social media buff, using your active social presence in spreading your email marketing campaigns is an ideal way of generating email list signups. You could post or tweet or share links to the sign up. Take it a step further and create custom landing pages which you could link to from a social network profile and then promote any activity which brings visitors to the page.
Go Offline
Whenever you speak at small business conferences or any in-person event, there is a great chance for requesting the participants to subscribe to the email list. Spread the sign-up sheet so as to encourage your audience to sign up.
You may add a link to the opt-in form on the business cards or any printed marketing material to show that you possess a newsletter and other mailings that people may sign up for.
Give Aways
Generally, people like free things. If you offer free gifts to people who join your email list, you will certainly grow your subscribers. So offer something. They can offer some information in exchange for a certain product or content.
Ensure you provide something with a genuine value such as e-course or free eBook. The question on the mind of most visitors whenever they are called upon to subscribe is “What is there for me after subscribing?”
On the same note, most people like being members of exclusive clubs. So provide subscribers within your list with something unique. Exclusive content is similar to free stuff, except that it is reserved for special readers who complete a specific task that you request them to.
Include it in your email signature
The email signature offers an efficient way to market products or services. Even though one may not prefer to make the whole signature marketing focused, the addition of one or two lines plus a request for a sign up action in the list could be a perfect means of maximizing the marketing tools which you use on a daily basis.

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