Many people who use YouTube don’t really understand what the platform or website is all about. They just want to post their videos so their friends and families can watch them. If this sounds like you, then you may not even know that you are making some mistakes that you didn’t intend to make. Now, if you’re on YouTube to promote your company or brand, these mistakes could cost you money or time. Learning what not to do can be just as instrumental to your video marketing campaign as knowing what to do is. The following are three common YouTube mistakes.
Using Others Keywords and Tags
You never want to copy and paste keywords or tags directly from your competitors’ videos in order to be considered in a search query. These other companies will notice that you’ve just done that and will not have any respect for you or your company. They could even make comments about what you’ve done and you could lose credibility. While you do want to use the proper keywords and you can look to see what they’ve used on their videos, you never want to use anything verbatim. Keep in mind, just because they used those keywords doesn’t mean this is why they are so popular and they may not bring you the business you want.
Don’t Copy Another’s Style
When you look at other videos that are getting the views that you’d like your videos to attain, it’s important that you are not copying that same style. Video plagiarism is still plagiarism and you will be found out. This is a huge issue because people work hard to create their own style and niche of YouTube. Instead, find your own voice and style when you’re making your videos. Be unique and true to yourself and your brand and you’ll have no problem getting views on your videos.
Don’t Post Videos Just for Views
You may be thinking, wait a minute that’s the point of YouTube right? To get views? Yes, it is a very important aspect of YouTube but if you’re just putting out videos to get views those who are watching will be able tell. Instead, you want to put out videos that you care and are passionate about and that really mean something you. If you make videos that you find interesting then you’re viewers will also find them interesting. They can feel your passion for what you’re doing and will want to come back to see more of your work. Buying YouTube views will help you get more views to your videos but you’re going to need more than that to keep people coming back.
YouTube is a great forum for marketing any company because you can say a lot more in a video than you can in a photo or text based post. Just make sure that you’re using keywords that are relevant to your brand and that you’re not copying someone else’s style. Also, don’t put up videos that you don’t like or feel passionate about in order to get more views. Always stay true to yourself and your brand and you’ll gain the respect of your competitors and your viewers.
Regina Davies has been a fan of YouTube since she took her first family film of the kids playing in the yard. Now she teaches others how to use YouTube and video marketing to benefit their businesses.